SEO & PPC for Tour Website

I run a tour company and need an expert who can make our website the first place travelers see—and the one they book through. My focus is Google, both on the organic and paid sides.

Here is what I’m looking for:

• Deep keyword research and smart optimization that speaks the language of people planning tours, then weaving those terms naturally into our pages, titles, meta descriptions, and internal links.
• A thorough on-page tune-up—schema where useful, faster load times if needed, clean URL structures, and anything else that pushes our rankings higher on Google.
• A results-driven Google Ads strategy. I’d like campaigns built or refined for pay-per-click, with compelling ad copy, well-structured ad groups, and conversion-focused landing pages. Proper tracking via Google Analytics and Search Console is essential so we can tie spend directly to new bookings.

Proven success in travel or tourism is a big plus; please share examples where your SEO and PPC work led to measurable growth. I value clear communication, regular performance reports, and actionable insights on how to keep improving.

If you have the experience and confidence to increase both our organic visibility and paid conversions on Google, I’d love to hear your approach and a rough timeline to get started.