SEO & PPC Specialist (With Proven Experience)
Budget: $15 – $25 USD
About the Role
We are looking for a results-driven SEO & PPC Specialist with solid website and digital marketing experience to work closely with our Marketing Director and help implement a proven, high-performance SEO strategy.
This is not a “start from scratch” role we already have a clear digital direction, strong service offering, and growing pipeline. We now need someone capable of executing, refining, and scaling what works.
You will play a key role in driving organic traffic, generating qualified leads, and improving overall digital performance across search, paid ads, and website conversion.
Key Responsibilities
SEO Implementation & Growth
• Execute and refine an established SEO strategy across multiple service and location pages
• Keyword research, on-page optimisation, and content planning
• Technical SEO oversight (site speed, indexing, schema, structure)
• Monitor rankings, traffic, and conversions using GA4, Search Console, and SEO tools
• Implement internal linking strategies and authority building
• Work with content writers and marketing team to ensure SEO best practice
PPC & Paid Media
• Plan, launch, and optimise Google Ads campaigns (search & display)
• Track ROI, cost per lead, and conversion performance
• Ongoing A/B testing of ad copy and landing pages
• Manage budgets effectively to maximise return
Website & Conversion Optimisation
• Work with existing WordPress/website frameworks
• Create and refine landing pages for SEO and PPC campaigns
• Improve UX, page speed, and conversion rates
• Ensure all pages align with brand, SEO, and lead-generation goals
Reporting & Strategy Support
• Weekly and monthly performance reporting
• Provide insights and recommendations to Marketing Director
• Identify growth opportunities and quick wins
• Stay ahead of SEO and PPC trends and algorithm updates
About You
We’re looking for someone practical, commercially aware, and execution-focused.
Essential:
• Proven experience in SEO and PPC management
• Strong understanding of technical and on-page SEO
• Experience managing Google Ads campaigns with measurable ROI
• Working knowledge of WordPress or similar CMS
• Ability to interpret data and act on insights
• Highly organised and proactive
• Comfortable reporting directly to a director and taking ownership
Desirable:
• Experience with service-based or local lead generation businesses
• Basic HTML/CSS knowledge
• Landing page design or CRO experience
• Familiarity with tools such as SEMrush, Ahrefs, Screaming Frog, GA4
• Experience working in construction, property, or high-value services (advantageous but not essential)
What Success Looks Like
• Increased organic rankings and qualified traffic
• Consistent, trackable lead generation
• Strong ROI from paid campaigns
• Continuous website and conversion improvements
• Clear reporting and measurable growth
Why Join Us
• Work directly with decision-makers
• Clear, proven strategy already in place
• Opportunity to scale campaigns and make real impact
• Flexible working environment
• Performance-based growth and progression
How to Apply
Please send:
• CV
• Short summary of recent SEO/PPC results you’ve achieved
• Examples of websites or campaigns you’ve worked on
We are looking to appoint quickly for the right person.
We are looking for a results-driven SEO & PPC Specialist with solid website and digital marketing experience to work closely with our Marketing Director and help implement a proven, high-performance SEO strategy.
This is not a “start from scratch” role we already have a clear digital direction, strong service offering, and growing pipeline. We now need someone capable of executing, refining, and scaling what works.
You will play a key role in driving organic traffic, generating qualified leads, and improving overall digital performance across search, paid ads, and website conversion.
Key Responsibilities
SEO Implementation & Growth
• Execute and refine an established SEO strategy across multiple service and location pages
• Keyword research, on-page optimisation, and content planning
• Technical SEO oversight (site speed, indexing, schema, structure)
• Monitor rankings, traffic, and conversions using GA4, Search Console, and SEO tools
• Implement internal linking strategies and authority building
• Work with content writers and marketing team to ensure SEO best practice
PPC & Paid Media
• Plan, launch, and optimise Google Ads campaigns (search & display)
• Track ROI, cost per lead, and conversion performance
• Ongoing A/B testing of ad copy and landing pages
• Manage budgets effectively to maximise return
Website & Conversion Optimisation
• Work with existing WordPress/website frameworks
• Create and refine landing pages for SEO and PPC campaigns
• Improve UX, page speed, and conversion rates
• Ensure all pages align with brand, SEO, and lead-generation goals
Reporting & Strategy Support
• Weekly and monthly performance reporting
• Provide insights and recommendations to Marketing Director
• Identify growth opportunities and quick wins
• Stay ahead of SEO and PPC trends and algorithm updates
About You
We’re looking for someone practical, commercially aware, and execution-focused.
Essential:
• Proven experience in SEO and PPC management
• Strong understanding of technical and on-page SEO
• Experience managing Google Ads campaigns with measurable ROI
• Working knowledge of WordPress or similar CMS
• Ability to interpret data and act on insights
• Highly organised and proactive
• Comfortable reporting directly to a director and taking ownership
Desirable:
• Experience with service-based or local lead generation businesses
• Basic HTML/CSS knowledge
• Landing page design or CRO experience
• Familiarity with tools such as SEMrush, Ahrefs, Screaming Frog, GA4
• Experience working in construction, property, or high-value services (advantageous but not essential)
What Success Looks Like
• Increased organic rankings and qualified traffic
• Consistent, trackable lead generation
• Strong ROI from paid campaigns
• Continuous website and conversion improvements
• Clear reporting and measurable growth
Why Join Us
• Work directly with decision-makers
• Clear, proven strategy already in place
• Opportunity to scale campaigns and make real impact
• Flexible working environment
• Performance-based growth and progression
How to Apply
Please send:
• CV
• Short summary of recent SEO/PPC results you’ve achieved
• Examples of websites or campaigns you’ve worked on
We are looking to appoint quickly for the right person.