SEM - PPC Google Ad Words Specialist for diverse businesses

Growing and diverse business portfolio looking for a SEM/PPC expert to set-up and then run Google and Facebook campaigns in the Hospitality (hotel), Family Entertainment space and/or Commercial Real Estate. The role will begin at 5-10 hours per week but may scale-up (upon your success) to a full-time placement.

This role will be responsible for:
Creation of accounts’ campaign structure - with guidance
Audience research and development
Budget management and budget pacing - expect a test budget of a few thousand dollars to begin, budget will be scaled up considerably upon conversion and monetization
Search ad copy development
Extension development and optimization
Weekly analysis and reporting narrative breakdown and completing reports in Google Sheets. What’s working and what’s not working
Assist in creating landing pages

Experience:
Previous experience with creating then optimizing Google Ads and Facebook campaign structure for Shopping Ads, Display, Search (Dynamic Ads), YouTube Ads and documented proof of great performance
Previous experience with creating then optimizing Google Ads and Facebook campaign structure for branding/impressions and documented proof of great performance
Google Search Ads Certified (Required)
Google Analytics Enhanced E-Commerce and Google Tag Manager experience a plus
Experience with PPC within hospitality, commercial real estate and/or family entertainment or related industries
Keyword research and account structuring
Knowledge of analytics and how to interpret data.
Ability to report on analytics and data.
lead generation funnel strategy
B2C lead generation and optimizing campaigns