PPC & Social Campaign Setup
Budget: €6 – €12 EUR
I need a complete, high-performing PPC funnel in Google Ads that focuses on generating qualified leads and bookings for my travel company. Alongside search and display ads, I also want to spark brand awareness on Facebook, Instagram, and Twitter so that potential travelers encounter us throughout their decision journey.
Because I do not yet have visuals, ad copy, or video snippets, the first step will be creative development. I will provide brand guidelines, destination highlights, and customer personas; you will turn these into scroll-stopping images, short videos, and compelling headlines that follow Google Ads policies and Meta ad specs.
Once the assets are approved, the campaigns should be built from the ground up: keyword research, audience segmentation, pixel and conversion tracking, ad group structuring, and remarketing lists. Smart bidding or manual CPC can be recommended after an account audit. All tracking must feed into Google Analytics and Meta Events Manager so I can see cost per lead across platforms in one dashboard.
Deliverables
• 8–10 static or motion creatives formatted for Google, Facebook, Instagram, and Twitter
• Fully configured Google Ads account with search, display, and remarketing campaigns targeting lead generation
• Three separate awareness campaigns in Facebook Ads Manager covering Facebook, Instagram, and Twitter audiences, each with custom audiences and lookalikes
• Conversion tracking and UTM tagging, tested and verified
• One-page performance roadmap outlining the first 30 days of optimisation tasks
Acceptance criteria: campaigns must go live error-free, pass all ad policy reviews, and report conversions correctly within 48 hours of launch.
Because I do not yet have visuals, ad copy, or video snippets, the first step will be creative development. I will provide brand guidelines, destination highlights, and customer personas; you will turn these into scroll-stopping images, short videos, and compelling headlines that follow Google Ads policies and Meta ad specs.
Once the assets are approved, the campaigns should be built from the ground up: keyword research, audience segmentation, pixel and conversion tracking, ad group structuring, and remarketing lists. Smart bidding or manual CPC can be recommended after an account audit. All tracking must feed into Google Analytics and Meta Events Manager so I can see cost per lead across platforms in one dashboard.
Deliverables
• 8–10 static or motion creatives formatted for Google, Facebook, Instagram, and Twitter
• Fully configured Google Ads account with search, display, and remarketing campaigns targeting lead generation
• Three separate awareness campaigns in Facebook Ads Manager covering Facebook, Instagram, and Twitter audiences, each with custom audiences and lookalikes
• Conversion tracking and UTM tagging, tested and verified
• One-page performance roadmap outlining the first 30 days of optimisation tasks
Acceptance criteria: campaigns must go live error-free, pass all ad policy reviews, and report conversions correctly within 48 hours of launch.