PPC Campaigns for Airline Bookings

Job ID: 40044363

Budget: ₹400 – ₹750 INR

I operate a travel and aviation service that books U.S. domestic and international airline tickets by phone, and I’m ready to scale with tightly managed pay-per-click advertising. The plan is to run coordinated campaigns on both Google Ads and Meta Ads so we capture intent-driven searches and nurture fresh leads in social feeds.

Google Ads will be geared toward one clear outcome—more completed flight bookings. I need help with the full lifecycle: keyword research around “airline calls,” “last-minute flights,” and similar terms, compelling ad copy that emphasises our phone-based booking advantage, granular bid strategies, and conversion tracking tied to calls and online reservation forms.

On the Meta side, the priority shifts to lead generation. I want high-intent prospects funneled into click-to-call and instant-form ads, with audiences segmented by travel interest, route demand (domestic vs. international), and look-alike data drawn from recent ticket purchasers.

Deliverables I expect:
• Campaign setup or overhaul in Google Ads & Meta Ads Manager, including ad groups, audiences, and conversion events
• Fresh ad creatives (text, images, and if advised, short video) tailored to travellers ready to book by phone
• Ongoing optimisation twice weekly—budget reallocations, negative keyword pruning, A/B testing, and audience refinements
• Transparent performance reports highlighting cost per booking, cost per lead, ROAS, and next-step recommendations

I’ll provide historic campaign data, call-tracking numbers, and creative guidelines as soon as we start. My success metric is straightforward: lower cost per booking while steadily increasing total confirmed flight sales. If you’re confident you can deliver that, let’s get this campaign airborne.