Lead-Gen PPC Campaign Optimization
Budget: £10 – £15 GBP
I need a data-driven PPC specialist to turn our paid channels into a dependable lead engine for a well-known U.S. technology brand (Monoprice). You’ll manage Google Ads, LinkedIn Ads, and Facebook Ads in tandem, aligning copy, audiences, and budgets so every click pushes qualified prospects into our sales funnel.
Primary objective: generate high-quality leads at an efficient CPA while scaling spend responsibly. Your first move will be a deep audit of all three ad accounts, followed by the rebuild or refinement of campaigns, end-to-end conversion tracking via GA4 and Google Tag Manager, and a structured testing plan for creative, audience segments, and bidding strategies.
Deliverables
• Written audit with prioritized action plan
• Re-engineered campaigns/ad sets across Google, LinkedIn, and Facebook
• Verified conversion tracking and CRM integration
• 30-day and 60-day optimization reports showing KPI trends
• Live performance dashboard (Looker Studio or equivalent) updated weekly
Acceptance criteria
• At least a 20 % reduction in cost-per-lead within 60 days without sacrificing lead quality
• Tracking discrepancies between platform data and CRM ≤ 5 %
• Clear documentation of all account changes and results
You have full creative freedom—automation scripts, bidding models, landing-page tweaks—provided every decision is backed by data. Share any relevant tech or e-commerce case studies, plus the tools you rely on for reporting, feed management, and analysis.
Let’s transform our paid media into a predictable growth channel together.
Primary objective: generate high-quality leads at an efficient CPA while scaling spend responsibly. Your first move will be a deep audit of all three ad accounts, followed by the rebuild or refinement of campaigns, end-to-end conversion tracking via GA4 and Google Tag Manager, and a structured testing plan for creative, audience segments, and bidding strategies.
Deliverables
• Written audit with prioritized action plan
• Re-engineered campaigns/ad sets across Google, LinkedIn, and Facebook
• Verified conversion tracking and CRM integration
• 30-day and 60-day optimization reports showing KPI trends
• Live performance dashboard (Looker Studio or equivalent) updated weekly
Acceptance criteria
• At least a 20 % reduction in cost-per-lead within 60 days without sacrificing lead quality
• Tracking discrepancies between platform data and CRM ≤ 5 %
• Clear documentation of all account changes and results
You have full creative freedom—automation scripts, bidding models, landing-page tweaks—provided every decision is backed by data. Share any relevant tech or e-commerce case studies, plus the tools you rely on for reporting, feed management, and analysis.
Let’s transform our paid media into a predictable growth channel together.