Lead-Focused Solar Marketing
Budget: ₹37,500 – ₹75,000 INR
My solar installation business in Kerala is ready to ramp up qualified enquiries, and I need a full-funnel digital strategy that combines SEO, social media marketing and targeted PPC ads to make it happen.
Here is the scope as I see it:
• Website to showcase work and compare plans.
• Search Engine Optimization – on-page and off-page work to lift our site to the top of Kerala-based solar searches, with clear tracking of ranking improvements and organic lead flow.
• Social Media Marketing – consistent, engaging content calendars and community management for Facebook and Instagram, supported by data-driven boosts when it makes sense. The tone should feel local, trustworthy and solution-oriented.
• Paid Advertising (PPC) – conversion-optimised campaigns across Google Ads and the Facebook/Instagram ad suite, with tight geographic targeting and compelling creative that speaks directly to homeowners and businesses considering solar.
Primary goal: Generate measurable leads that my sales team can convert. I will judge success by cost-per-lead, total lead volume and overall return on ad spend.
Please outline your proposed approach, expected timelines for the first visible results, the main tools you rely on (Google Analytics, Search Console, Meta Ads Manager, SEMrush, etc.) and any past Kerala or renewable-energy projects you can reference.
Here is the scope as I see it:
• Website to showcase work and compare plans.
• Search Engine Optimization – on-page and off-page work to lift our site to the top of Kerala-based solar searches, with clear tracking of ranking improvements and organic lead flow.
• Social Media Marketing – consistent, engaging content calendars and community management for Facebook and Instagram, supported by data-driven boosts when it makes sense. The tone should feel local, trustworthy and solution-oriented.
• Paid Advertising (PPC) – conversion-optimised campaigns across Google Ads and the Facebook/Instagram ad suite, with tight geographic targeting and compelling creative that speaks directly to homeowners and businesses considering solar.
Primary goal: Generate measurable leads that my sales team can convert. I will judge success by cost-per-lead, total lead volume and overall return on ad spend.
Please outline your proposed approach, expected timelines for the first visible results, the main tools you rely on (Google Analytics, Search Console, Meta Ads Manager, SEMrush, etc.) and any past Kerala or renewable-energy projects you can reference.