High-Intent E-Commerce PPC Strategist
Budget: $2 – $8 USD
I run an online service for people who already own frames, have a fresh prescription, and are now choosing where to replace their lenses. Every click we buy is at the decision stage, so the work is about capturing revenue, not gathering traffic.
Here’s what I need from you:
• Architect search campaigns around real buying intent—think “replace lenses in frames” and related phrasing—then gatekeep the search-term report so unqualified queries never drain spend.
• Separate conversion paths: one for shoppers ready to pay now, another for prospects who first need our prepaid shipping kit. Budgets, bids, ad copy, audiences, and landing pages should reflect those two journeys distinctly.
• Tie ad messaging, extensions, and on-page content together so quality score, conversion rate, and ROAS all move in the right direction.
• Build remarketing that actually closes: dynamic product ads, sequential creative, and time-boxed offers aimed at people who started checkout or requested a kit but haven’t bought lenses yet.
• Provide a scale plan that turns modest, high-intent volume into consistent daily sales without losing efficiency.
KPIs we will watch together: ROAS, CPA, conversion rate, and wasted-spend percentage.
When you apply, include concise answers to these four points:
1. Your campaign structure for the phrase “replace lenses in frames.”
2. How you separate and optimise sales actions versus lead actions.
3. The top wasted-spend risks in this niche and how you’ll stop them.
4. Your process for scaling from low volume to steady, profitable sales.
If you thrive on squeezing maximum profit from high-intent search and remarketing, I’m ready to talk.
Here’s what I need from you:
• Architect search campaigns around real buying intent—think “replace lenses in frames” and related phrasing—then gatekeep the search-term report so unqualified queries never drain spend.
• Separate conversion paths: one for shoppers ready to pay now, another for prospects who first need our prepaid shipping kit. Budgets, bids, ad copy, audiences, and landing pages should reflect those two journeys distinctly.
• Tie ad messaging, extensions, and on-page content together so quality score, conversion rate, and ROAS all move in the right direction.
• Build remarketing that actually closes: dynamic product ads, sequential creative, and time-boxed offers aimed at people who started checkout or requested a kit but haven’t bought lenses yet.
• Provide a scale plan that turns modest, high-intent volume into consistent daily sales without losing efficiency.
KPIs we will watch together: ROAS, CPA, conversion rate, and wasted-spend percentage.
When you apply, include concise answers to these four points:
1. Your campaign structure for the phrase “replace lenses in frames.”
2. How you separate and optimise sales actions versus lead actions.
3. The top wasted-spend risks in this niche and how you’ll stop them.
4. Your process for scaling from low volume to steady, profitable sales.
If you thrive on squeezing maximum profit from high-intent search and remarketing, I’m ready to talk.