Expert PPC & Social Media Ads Manager (6-8 Week Deferred Start)
Budget: $250 – $750 USD
Job Title - Expert PPC & Social Media Ad Manager for Local Junk Removal Service (6-8 Week Deferred Start)
Project Type - Ongoing Monthly Retainer (Flat Fee)
Budget = $250 USD per month (Flat retainer for management and optimization)
Timeline/Start Date - The contract will be signed immediately upon selection, but the active management and billing will not commence until 6-8 Weeks from Posting. This hiring process is for pre-screening and securing a partner for the upcoming busy season. We will agree on the start date based on the needs of both parties before the contract is finalized. There is no work or pay due until the active launch date.
Our Ad Spend = $1,00 USD per month (Total spend on platforms)
Location - Remote (Must understand U.S. local market competition)
Term - 3-Month Trial, converting to annual retainer based on performance.
About Our Business = We are a growing, fully insured junk removal and hauling business operating in King George, Virginia. We service both residential and commercial clients and are focused on increasing our monthly job volume to reach our annual revenue target.
Key Objective - Your sole objective is to achieve the lowest possible Cost Per Lead (CPL) and the highest possible Conversion Rate for our budget. We need to turn every dollar of ad spend into profitable phone calls.
Scope of Work (Monthly Deliverables)
1. Google Ads (PPC) Management ($9,780 Annual Budget): Full setup, daily monitoring, and optimization of search campaigns, including keyword research (especially negative keywords), bid adjustments, ad copy creation, and geographical targeting.
2. Facebook/Meta Ads Management ($2,220 Annual Budget): Campaign setup targeting strategic audiences (e.g., real estate agents, property managers, affluent demographics) using compelling visual/video ads for lead generation (e.g., "Free Quote" offers).
3. Conversion Tracking: Ensure the Meta Pixel and Google Tag are correctly installed to track all phone calls, form submissions, and conversion actions accurately.
4. Monthly Reporting: Provide a concise report showing CPL, Conversion Rate, Total Leads Generated, and a plan for the next month's optimization.
Milestone 1: Campaign Setup & Month 1 Management $250 paid after 30 days of service - Pay for the first month's work and setup.
Milestone 2: Month 2 Optimization & Report =$250 paid after 60 days of service - Pay for the second month's work.
Milestone 3: Month 3 Optimization & Final Trial Report = $250 paid after 90 days of service.Pay for the third month's work and performance review.
Required Experience - Mandatory: Proven experience managing Google and Facebook Ads for local service businesses (e.g., junk removal, plumbing, HVAC, roofing). If you have junk removal experience, highlight it. Expert-level knowledge of local SEO principles and Google Business Profile optimization is a plus.
To Apply
1. Attach a brief summary (no more than 3 bullet points) of your best recent campaign results for a local service business, specifically noting the Cost Per Lead (CPL) you achieved.
2. Confirm that you accept the monthly retainer of $250 USD.
3. Confirm that you understand and agree to the 6-8 week deferred start date.
Project Type - Ongoing Monthly Retainer (Flat Fee)
Budget = $250 USD per month (Flat retainer for management and optimization)
Timeline/Start Date - The contract will be signed immediately upon selection, but the active management and billing will not commence until 6-8 Weeks from Posting. This hiring process is for pre-screening and securing a partner for the upcoming busy season. We will agree on the start date based on the needs of both parties before the contract is finalized. There is no work or pay due until the active launch date.
Our Ad Spend = $1,00 USD per month (Total spend on platforms)
Location - Remote (Must understand U.S. local market competition)
Term - 3-Month Trial, converting to annual retainer based on performance.
About Our Business = We are a growing, fully insured junk removal and hauling business operating in King George, Virginia. We service both residential and commercial clients and are focused on increasing our monthly job volume to reach our annual revenue target.
Key Objective - Your sole objective is to achieve the lowest possible Cost Per Lead (CPL) and the highest possible Conversion Rate for our budget. We need to turn every dollar of ad spend into profitable phone calls.
Scope of Work (Monthly Deliverables)
1. Google Ads (PPC) Management ($9,780 Annual Budget): Full setup, daily monitoring, and optimization of search campaigns, including keyword research (especially negative keywords), bid adjustments, ad copy creation, and geographical targeting.
2. Facebook/Meta Ads Management ($2,220 Annual Budget): Campaign setup targeting strategic audiences (e.g., real estate agents, property managers, affluent demographics) using compelling visual/video ads for lead generation (e.g., "Free Quote" offers).
3. Conversion Tracking: Ensure the Meta Pixel and Google Tag are correctly installed to track all phone calls, form submissions, and conversion actions accurately.
4. Monthly Reporting: Provide a concise report showing CPL, Conversion Rate, Total Leads Generated, and a plan for the next month's optimization.
Milestone 1: Campaign Setup & Month 1 Management $250 paid after 30 days of service - Pay for the first month's work and setup.
Milestone 2: Month 2 Optimization & Report =$250 paid after 60 days of service - Pay for the second month's work.
Milestone 3: Month 3 Optimization & Final Trial Report = $250 paid after 90 days of service.Pay for the third month's work and performance review.
Required Experience - Mandatory: Proven experience managing Google and Facebook Ads for local service businesses (e.g., junk removal, plumbing, HVAC, roofing). If you have junk removal experience, highlight it. Expert-level knowledge of local SEO principles and Google Business Profile optimization is a plus.
To Apply
1. Attach a brief summary (no more than 3 bullet points) of your best recent campaign results for a local service business, specifically noting the Cost Per Lead (CPL) you achieved.
2. Confirm that you accept the monthly retainer of $250 USD.
3. Confirm that you understand and agree to the 6-8 week deferred start date.