Expert PPC & Social Media Ads

Job ID: 39763459

Budget: $1,500 – $3,000 AUD

We are a growing shoe company with a diverse catalog. We need a sharp, data-obsessed ads manager to take our paid traffic and conversion to the next level in the competitive US market.

Your primary goal: To profitably scale our ad spend across platforms like Meta (Facebook/Instagram) and Google Ads. We need a strategist who lives in the data, constantly A/B tests, and optimizes for the lowest Cost Per Purchase (CPA) and highest Return On Ad Spend (ROAS).

Key Responsibilities:

Develop, launch, and manage end-to-end PPC & social media ad campaigns.

Perform deep audience research and segmentation to target the right US demographics.

Conduct relentless A/B testing on ad copy, creatives, and landing pages.

Analyze campaign performance data daily and provide clear, actionable reports.

Manage the advertising budget to maximize ROI.

We're looking for someone who:

Has proven experience scaling e-commerce brands, preferably in fashion/footwear.

Is an expert in Facebook Ads Manager and Google Ads.

Speaks the language of data: CPA, ROAS, LTV, CTR, CVR.

Is results-obsessed and ready to take ownership of our sales growth.