Cover letter

- Reporting directly to the Head of Digital Marketing

- Responsible of the Online Acquisition Campaigns Initiative aimed at driving online leads down the sales funnel with the primary purpose of increasing revenues through lead generation and the cross-selling of Credit Suisse capabilities.

- Between 2018 and 2021 the OAC I lead brought generated 898 M Net New Assets to the Bank.

- Manage a yearly budget of circa CHF 1M

- Proven experience in Online Channel marketing with specialization in SEA & Display channels - responsible for strategy, conception and execution

- Responsible for building with lead management and follow up process to be able to assess the business growth

- Responsible for monthly reports covering all marketing activities and have the strategic ability to analyse data and create compelling insights to be shared with senior stakeholders

- Continuously optimize activities – before, during and after campaigns, throughout the organization (eg, manage A|B tests on ad copy, landing pages,

- Identify target audience against marketing objectives and plan relevant campaigns accordingly

- Coordinate content creation for landing pages of campaigns

- Coordinate media buying with publishers

- Work with external agencies for campaign management and asset creation - strong experience in agency management

- Strong working relationships with sales, regulatory, copywriters, platform, branding teams

- Identify trends and implement new digital initiatives.

- Senior stakeholder management

- Experience in managing a small team

- Client focus

- Will to win and problem solving attitude

- Multilingual - past experience as client advisor dealing with clients on a daily basis in French, Italian and English.