Complete PPC Ads Support

Summary – We want a Digital Ads specialist, with plenty of experience in the online gaming industry. Online gaming in particular refers to Casino games and gambling like poker, blackjack, teen Patti, slots, roulette, sports betting (sportsbook) and live tournaments.
These ads need to be run in INDIA alone. The ads specialist should cater to the Indian market, their sensibilities and interests. We want someone who can just ‘Run the Ads’ while we will provide you with all the creatives and copies necessary for it.
You should understand the government policies and platform regulations around running ads for casinos. We DO NOT want to face any bans in the midst of running ads for policy violations. The freelancer/agency should have a very thorough understanding of the specifics around running ads legally. We want to run programmatic ads across:
• Google Search Ads
• Google Display Ads
• Facebook Ads
• Run Ads on Tertiary platforms like
o Adsterra
o Propeller
o Taboola
o Clickadu, etc.

Your responsibility will be to:
• Perform competitor analysis. Understand their user base and their advertising techniques.
• Create detailed roadmaps, both short and long term, highlighting the goals, ad spend, expected returns, etc.
• Deploy the ads, monitor them closely and make adjustments to bring maximum value with minimum spend.
• Actively communicate on progress and provide weekly and monthly reports in a thorough manner.

Here are some names to understand the competition and the scale we wish to operate on:
• Parimatch
• Dafabet
• 4rabet
• Fun88
• Indibet
Selection Criteria:
• We will only choose a freelancer/agency who has experience in the field
• We need a proposal, highlighting past experience with platforms
• We need some forecasts and an action plan.