Braze Retention Flows & Dashboards

I run an online real-estate and buy-sell classifieds platform serving the UAE, and I’m ready to move from ad-hoc blasts to a structured customer-lifecycle approach. The single objective is clear: improve customer retention.

All transactional, behavioural, and listing data is already flowing into Braze; what’s missing is a thoughtful journey design, segmented messaging, and the insight layer that proves it’s working. Power BI is our reporting stack, so any measurement framework must surface there.

Here’s what I need from you:

• Strategy & architecture document that maps each lifecycle stage to Braze canvases, triggers, channels, and personalisation rules.
• End-to-end build of the agreed journeys inside Braze, including templates, variables, and A/B test setups.
• A Power BI dashboard that tracks cohort retention, re-activation lift, and any other agreed retention KPIs, fed directly from Braze events.
• Handover checklist and short loom-style walkthrough so my in-house team can maintain and iterate.

Acceptance criteria: flows run without errors for one full week, dashboard refreshes automatically, and baseline retention uplift targets are populated for future tracking.

If you have deep Braze experience and can spin up clean, insightful Power BI visuals, let’s get this rolling straight away.