Website Redesign with SEO & Marketing Optimization for Higher Google Rankings
Budget: $750 – $1,500 AUD
I am looking for an experienced web designer/developer with strong SEO and digital marketing knowledge to redo my existing website and ensure it is fully optimized to rank higher on Google and bring in more local customers. The goal is to create a modern, professional, and user-friendly website that functions as a marketing tool to generate more jobs for my business.
Key Requirements:
Redesign and improve the look and functionality of the current website (WordPress preferred).
Incorporate SEO best practices during the rebuild, including:
On-page SEO (meta titles, descriptions, H1/H2 structure, keyword placement).
Fast load speed and mobile responsiveness.
SEO-friendly URL structure.
Internal linking and sitemap setup.
Integration with Google Analytics, Google Search Console, and Google Tag Manager to track leads (calls, enquiries, contact form submissions).
Local SEO setup, including:
Google Business Profile optimization.
Schema markup (Local Business, Reviews).
NAP consistency (Name, Address, Phone across all site pages).
Competitor analysis and keyword research for terms like “electrician Lidcombe”, “electrician near me”, “emergency electrician Sydney”.
Content optimization or creation for:
Homepage
Services pages (Switchboard Upgrades, Emergency Electrician, LED Lighting, etc.)
Suburb landing pages (e.g., Electrician Lidcombe, Electrician Bankstown).
Security setup (SSL) and making the site easy to update in the future.
Marketing-Focused Deliverables:
A conversion-focused design with clear call-to-actions (e.g., Call Now, enquiry forms, click-to-call buttons).
Recommendations for ongoing marketing strategies after launch (e.g., blogging, review strategy, Google Ads).
Basic before-and-after SEO/traffic report to measure improvements.
Ideal Candidate:
Proven experience in WordPress website design and SEO.
Strong understanding of local SEO and marketing for service-based businesses.
Portfolio of websites showing measurable SEO improvements.
Able to provide suggestions to improve lead generation and customer conversion.
Key Requirements:
Redesign and improve the look and functionality of the current website (WordPress preferred).
Incorporate SEO best practices during the rebuild, including:
On-page SEO (meta titles, descriptions, H1/H2 structure, keyword placement).
Fast load speed and mobile responsiveness.
SEO-friendly URL structure.
Internal linking and sitemap setup.
Integration with Google Analytics, Google Search Console, and Google Tag Manager to track leads (calls, enquiries, contact form submissions).
Local SEO setup, including:
Google Business Profile optimization.
Schema markup (Local Business, Reviews).
NAP consistency (Name, Address, Phone across all site pages).
Competitor analysis and keyword research for terms like “electrician Lidcombe”, “electrician near me”, “emergency electrician Sydney”.
Content optimization or creation for:
Homepage
Services pages (Switchboard Upgrades, Emergency Electrician, LED Lighting, etc.)
Suburb landing pages (e.g., Electrician Lidcombe, Electrician Bankstown).
Security setup (SSL) and making the site easy to update in the future.
Marketing-Focused Deliverables:
A conversion-focused design with clear call-to-actions (e.g., Call Now, enquiry forms, click-to-call buttons).
Recommendations for ongoing marketing strategies after launch (e.g., blogging, review strategy, Google Ads).
Basic before-and-after SEO/traffic report to measure improvements.
Ideal Candidate:
Proven experience in WordPress website design and SEO.
Strong understanding of local SEO and marketing for service-based businesses.
Portfolio of websites showing measurable SEO improvements.
Able to provide suggestions to improve lead generation and customer conversion.