Real Estate Data and Marketing System
Budget: $250 – $750 USD
Project Description for Web Developers
Tech Stack: Laravel (SaaS)
Integration of Public Records and MLS APIs
We need to integrate public records and MLS APIs to pull real estate data, including:
• Property details (address, size, price, status, etc.)
• Sales history and transaction records
• Market trends and comparative data
This data should be updated in real-time or near real-time to ensure accuracy for users.
RodeoAI - Automated Real Estate Event Detection & Marketing System
Objective: Develop RodeoAI, a proprietary AI that detects real estate events and automates marketing outreach.
Features:
• Event Detection:
o Identify new listings, sales, pending sales, and market inactivity (no events).
o Categorize events based on property type, location, and market trends.
• Automated Postcard Campaign Creation:
o Generate postcard messages based on detected events.
o Format postcards in a ready-to-print style.
o Auto-publish campaigns to the user’s outbox for approval.
• User Interaction:
o Users can review, edit, and approve postcards before sending.
o System tracks engagement and effectiveness of campaigns.
Property List Page with Interactive Filters
Features:
• Filter Options:
o Price range
o Bedrooms/Bathrooms
o Property type
o Status (active, pending, sold, off-market)
• Map Integration:
o Allow users to draw custom boundaries to filter properties within a specific area.
o Display filtered properties on the right-hand side in a scrollable list.
• Save & Manage Lists:
o Users can save property lists for future reference.
o Enable bulk actions (email alerts, export, share).
Admin Features
• Postcard Approval & CSV Export:
o Admin can generate a CSV file of all approved postcards for bulk mailing.
o Track which campaigns have been sent and their status.
• User & API Management:
o Monitor API usage and data updates.
o Manage user roles and permissions for different access levels.
Mail Pillars
- My Farm (Neighborhoods that the agent/user mails to every two weeks).
- Neighbors of Other Agents Listings (Using API/Functionality, agent/user will mail around to the neighbors of other agents listings)
- Neighbors of My Listings (Using API/Functionality, agent/user will mail to the neighbors of their own listings). Will be defined by MLS IDs.
- Buyers of My Listings (Using API/Functionality, agent/user will mail to the buyers of listings they had that sold.). Will be defined by MLS IDs.
- Past Clients (Using API/Functionality, agent/user will mail to their past clients). Will be defined by MLS IDs.
- Expired Listings (Listings that have expired with another agent. Agent will provide admin csv file to upload/put together campaign)
Next Steps:
• Implement API integrations for MLS and public records.
• Develop RodeoAI for event detection and automated messaging.
• Build an interactive property list page with filters and map-based selection.
• Create admin dashboard pages for campaign management and CSV exports.
Please let us know your estimated timeline and any questions regarding development.
Tech Stack: Laravel (SaaS)
Integration of Public Records and MLS APIs
We need to integrate public records and MLS APIs to pull real estate data, including:
• Property details (address, size, price, status, etc.)
• Sales history and transaction records
• Market trends and comparative data
This data should be updated in real-time or near real-time to ensure accuracy for users.
RodeoAI - Automated Real Estate Event Detection & Marketing System
Objective: Develop RodeoAI, a proprietary AI that detects real estate events and automates marketing outreach.
Features:
• Event Detection:
o Identify new listings, sales, pending sales, and market inactivity (no events).
o Categorize events based on property type, location, and market trends.
• Automated Postcard Campaign Creation:
o Generate postcard messages based on detected events.
o Format postcards in a ready-to-print style.
o Auto-publish campaigns to the user’s outbox for approval.
• User Interaction:
o Users can review, edit, and approve postcards before sending.
o System tracks engagement and effectiveness of campaigns.
Property List Page with Interactive Filters
Features:
• Filter Options:
o Price range
o Bedrooms/Bathrooms
o Property type
o Status (active, pending, sold, off-market)
• Map Integration:
o Allow users to draw custom boundaries to filter properties within a specific area.
o Display filtered properties on the right-hand side in a scrollable list.
• Save & Manage Lists:
o Users can save property lists for future reference.
o Enable bulk actions (email alerts, export, share).
Admin Features
• Postcard Approval & CSV Export:
o Admin can generate a CSV file of all approved postcards for bulk mailing.
o Track which campaigns have been sent and their status.
• User & API Management:
o Monitor API usage and data updates.
o Manage user roles and permissions for different access levels.
Mail Pillars
- My Farm (Neighborhoods that the agent/user mails to every two weeks).
- Neighbors of Other Agents Listings (Using API/Functionality, agent/user will mail around to the neighbors of other agents listings)
- Neighbors of My Listings (Using API/Functionality, agent/user will mail to the neighbors of their own listings). Will be defined by MLS IDs.
- Buyers of My Listings (Using API/Functionality, agent/user will mail to the buyers of listings they had that sold.). Will be defined by MLS IDs.
- Past Clients (Using API/Functionality, agent/user will mail to their past clients). Will be defined by MLS IDs.
- Expired Listings (Listings that have expired with another agent. Agent will provide admin csv file to upload/put together campaign)
Next Steps:
• Implement API integrations for MLS and public records.
• Develop RodeoAI for event detection and automated messaging.
• Build an interactive property list page with filters and map-based selection.
• Create admin dashboard pages for campaign management and CSV exports.
Please let us know your estimated timeline and any questions regarding development.