Multi-Platform Advertising Data Integration System
Budget: $750 – $1,500 USD
Objective:
Develop a web-based system that integrates with multiple online advertising platforms (Meta, TikTok, Snapchat, Google Ads, and Google Analytics) to retrieve active campaign data. The system will display campaigns from all platforms, with key performance metrics in a unified dashboard, allowing users to filter, search, and generate custom analytics reports for better decision-making.
Platform Integration:
Connect to the following advertising platforms via their APIs:
-Meta (Facebook Ads)
-TikTok Ads
-Snapchat Ads
-Google Ads (Search & Display Networks)
-Google Analytics
Data Retrieval:
Fetch active campaign data, including key performance indicators (KPIs) such as:
-Impressions
-Clicks
-Conversions
-Cost per Click (CPC)
-Cost per Conversion (CPA)
-Return on Ad Spend (ROAS)
-Click-through Rate (CTR)
- add to carts
- checkouts
- purchases
- etc...
User Interface (UI):
Dashboard: Display the performance of all active campaigns in a unified view.
Filters and Search: Allow users to filter campaigns based on platform, date range, campaign name, performance metrics, etc.
Data Visualization: Incorporate graphs, charts, and tables to represent performance data. Use tools like bar charts, line graphs, and pie charts.
Real-time Updates: Ensure that the displayed data is refreshed regularly to reflect the latest campaign performance.
Custom Analytics:
-Enable users to create custom reports and analytics by selecting multiple campaigns and metrics.
-Provide export options (e.g., CSV, PDF) for detailed reports.
-Allow users to save their filters and custom views for future use.
Authentication & Access Control:
-Implement user authentication to ensure only authorized personnel can access the platform.
-Provide different access levels (e.g., Admin, User) with varying permissions (view, edit, export).
Performance Tracking and Alerts:
-Set up alerts for performance anomalies (e.g., sudden drops in CTR, or ROAS below a certain threshold).
-Allow users to receive automated email or SMS notifications when thresholds are breached.
Develop a web-based system that integrates with multiple online advertising platforms (Meta, TikTok, Snapchat, Google Ads, and Google Analytics) to retrieve active campaign data. The system will display campaigns from all platforms, with key performance metrics in a unified dashboard, allowing users to filter, search, and generate custom analytics reports for better decision-making.
Platform Integration:
Connect to the following advertising platforms via their APIs:
-Meta (Facebook Ads)
-TikTok Ads
-Snapchat Ads
-Google Ads (Search & Display Networks)
-Google Analytics
Data Retrieval:
Fetch active campaign data, including key performance indicators (KPIs) such as:
-Impressions
-Clicks
-Conversions
-Cost per Click (CPC)
-Cost per Conversion (CPA)
-Return on Ad Spend (ROAS)
-Click-through Rate (CTR)
- add to carts
- checkouts
- purchases
- etc...
User Interface (UI):
Dashboard: Display the performance of all active campaigns in a unified view.
Filters and Search: Allow users to filter campaigns based on platform, date range, campaign name, performance metrics, etc.
Data Visualization: Incorporate graphs, charts, and tables to represent performance data. Use tools like bar charts, line graphs, and pie charts.
Real-time Updates: Ensure that the displayed data is refreshed regularly to reflect the latest campaign performance.
Custom Analytics:
-Enable users to create custom reports and analytics by selecting multiple campaigns and metrics.
-Provide export options (e.g., CSV, PDF) for detailed reports.
-Allow users to save their filters and custom views for future use.
Authentication & Access Control:
-Implement user authentication to ensure only authorized personnel can access the platform.
-Provide different access levels (e.g., Admin, User) with varying permissions (view, edit, export).
Performance Tracking and Alerts:
-Set up alerts for performance anomalies (e.g., sudden drops in CTR, or ROAS below a certain threshold).
-Allow users to receive automated email or SMS notifications when thresholds are breached.