Luxurious Web Redesign for Lunazee Perfumes -- 2

LUNAZEE PERFUMES LTD
Website Redesign & Optimisation Brief
Website: www.lunazee.co.uk
Platform: WordPress + WooCommerce
Theme: Flatsome
1. Project Objective
Redesign and professionally refine the entire website to achieve:
- High-end luxury aesthetic
- Clean, minimal layout
- Strong brand positioning
- Optimised user experience
- Conversion-focused structure
- Perfect mobile responsiveness
- Scalability for future growth

The website is functional but currently appears template-based and requires professional refinement.
2. Current Status
- WooCommerce fully installed
- Active payment gateways (Stripe, PayPal, Apple Pay, Google Pay)
- New logo to be supplied
- Company details added in footer
- Basic checkout functioning
- Products partially uploaded (some using test pricing)

Functionality works correctly, but design and branding require professional enhancement.
3. Scope of Work
3.1 Full Visual Redesign
- Redesign homepage layout
- Improve typography hierarchy
- Improve spacing and alignment
- Refine product presentation
- Redesign banners
- Improve call-to-action buttons
- Optimise footer layout
- Enhance trust signals
- Ensure flawless mobile responsiveness

The aesthetic should be comparable to premium fragrance brands such as Tom Ford, Byredo, Creed, and Maison Francis Kurkdjian.
3.2 Homepage Improvements
- Elegant hero section
- Strong brand tagline placement
- Brand story section
- Featured fragrance section
- Why Choose LUNAZEE section
- Trust icons
- Instagram integration
- Clean luxury footer
3.3 Product Page Refinement
- Improved layout and structure
- Professional presentation of fragrance notes (Top, Heart, Base)
- Enhanced product imagery display
- Improved size selection interface
- Trust elements near Add to Cart
- Clean pricing format
- Better formatted product descriptions
3.4 Product Upload & Configuration
Approximately 22 products to be uploaded and configured.

Each product includes:
- 4 size variants
- Correct variable product setup
- Accurate pricing per size
- Proper SKU assignment
- Stock configuration
- VAT configuration
- Upload and optimisation of product images
- Full fragrance details insertion
- Consistent formatting across all products
3.5 Checkout Optimisation
- Clean, minimal checkout layout
- Improved spacing and clarity
- Strong trust presentation
- Improved mobile layout
- Removal of unnecessary clutter
- Correct price formatting
- Full checkout flow review

Includes review and improvement of transactional email templates, branding consistency, invoice structure, and cross-device formatting.
3.6 Header Refinement
- Proper logo scaling and positioning
- Improved navigation layout
- Better spacing
- Sticky header optimisation
- Clean luxury menu styling
3.7 Footer Redesign
Footer must display:
LUNAZEE PERFUMES LTD
Company No: 15499924
VAT No: GB471971465
2026 LUNAZEE PERFUMES LTD

Additionally include:
- Quick links
- Policy links
- Social media icons
- Clean structured layout
4. Brand Direction
Colour palette:
- Burgundy
- Gold accents
- Cream backgrounds
- Deep charcoal text

Typography must feel elegant, refined and luxury-focused.
5. Performance Requirements
- Optimised loading speed
- Clean CSS structure
- No unnecessary plugins
- Fully responsive design
- Professional polish across all devices
6. Design Expectation
The final result must immediately communicate a premium fragrance brand. The website must not appear template-based or standard WooCommerce styling.
7. Deliverables
- Full redesign implemented inside WordPress
- Professionally styled pages
- Optimised WooCommerce layout
- Refined header and footer
- Improved product pages
- Complete product upload and configuration
- Polished checkout experience
- Professionally branded email templates