Google Ads Campaign Setup + Website Update + API & SMS Booking Integration (Taxi Business) -- 2

I run a busy local taxi service and I’m ready to push online bookings hard. I’d like you to handle three closely-linked tasks in one streamlined engagement:

Google Ads
My priority is to increase bookings, so I need a fresh Google Ads account (or overhaul of the existing one) that focuses on the most profitable routes, uses conversion-optimised copy, and feeds real-time booking data back into the campaign for smart bidding.

Website Updates
The site needs a facelift as well as under-the-hood work. Visually, I want a cleaner, mobile-first design that matches our new brand colours. Content-wise, the copy needs tightening to highlight fixed-price airport transfers, corporate accounts, and our 24/7 service. On the functionality side, everything should load quickly, pass Core Web Vitals, and remain easy for me to edit later in WordPress.

Booking Integration
The big upgrade is an online booking system that talks to our dispatch API and triggers an automatic SMS confirmation to the customer. If you have experience with Twilio (or a similar SMS gateway), please mention it. Users should be able to:

• enter pickup/drop-off, see a fare estimate, and choose vehicle type
• pay securely (Stripe preferred, though I’m flexible if you’ve used another reliable gateway)
• receive an instant SMS with driver/vehicle details once the job is assigned

Acceptance criteria
1. Google Ads campaign live with conversion tracking firing on completed bookings.
2. New site design deployed without breaking current SEO rankings.
3. Booking form fully integrated, payment captured, and confirmation SMS received on my test number.

If you’ve successfully combined ad-driven growth with a booking platform before, I’d love to see it.