GA & GTM Setup for E-commerce -- 2
Budget: $30 – $250 USD
Objective
To Hire an experienced Google Analytics (GA4) expert to design, implement, and optimize a robust analytics framework for our online casino website, ensuring accurate data collection, actionable insights, and compliance with industry standards and regulations.
1. Project Scope
• Audit and optimize the existing Google Analytics 4 (GA4) and Google Tag Manager (GTM) setup.
• Implement advanced event tracking for all critical user actions (e.g., sign-ups, deposits, game plays, withdrawals, social shares).
• Set up enhanced e-commerce tracking and custom conversion funnels tailored to online gaming operations.
• Integrate tracking pixels for major advertising and affiliate platforms.
• Develop custom dashboards and automated reporting for key stakeholders.
• Ensure compliance with GDPR, Consent Mode V2, and other relevant privacy regulations.
• Provide recommendations for ongoing optimization and data-driven decision-making.
2. Required Skills & Experience
• Proven expertise in GA4, GTM, and Looker Studio (Google Data Studio).
• Experience with advanced event and e-commerce tracking for gaming or high-compliance industries.
• Ability to implement server-side tagging and cross-domain tracking.
• Strong understanding of casino-specific KPIs: player acquisition, retention, lifetime value, churn, and bonus utilization.
• Familiarity with integrating tracking for Google Ads, Facebook/Meta, TikTok, and affiliate networks.
• Ability to work with web developers to ensure correct DataLayer and custom JavaScript implementation.
• Strong analytical, reporting, and data visualization skills.
• Google Analytics, GTM, and Data Studio certifications preferred[1].
3. Key Responsibilities
• Audit & Strategy
o Review current GA4 and GTM setup for accuracy and completeness.
o Identify data gaps and propose a measurement strategy aligned with business goals.
o Document analytics architecture and tagging plan.
• Implementation
o Set up advanced event tracking for all relevant casino actions (registration, deposit, gameplay, withdrawal, bonus redemption, social sharing).
o Configure enhanced e-commerce tracking for player transactions.
o Implement custom dimensions, metrics, and user properties for segmentation (e.g., player type, acquisition source).
o Integrate third-party pixels and conversion tracking for all marketing channels.
o Set up server-side tagging and cross-domain tracking if required.
• Reporting & Insights
o Build custom dashboards in Looker Studio and GA4 tailored to marketing, product, and executive teams.
o Automate reporting for key metrics: traffic, conversions, revenue, player retention, and campaign performance.
o Set up custom alerts and insights for anomalies or significant changes in user behavior.
• Compliance
o Ensure all tracking complies with GDPR and other applicable privacy laws.
o Implement Consent Mode V2 and cookie consent solutions.
• Ongoing Optimization
o Provide actionable recommendations based on data analysis.
o Train internal teams on analytics best practices and dashboard usage.
o Support troubleshooting and ongoing enhancements.
4. Deliverables
• Comprehensive analytics audit report and measurement strategy.
• Fully implemented and tested GA4 & GTM setup with documentation.
• Custom dashboards and automated reports.
• Compliance checklist and documentation.
• Ongoing support and optimization plan.
5. Additional Requirements
• Experience working with online casinos or regulated industries is highly desirable[2][3].
• Ability to communicate technical concepts clearly to non-technical stakeholders.
• Strong references and portfolio of previous analytics projects.
6. Evaluation Criteria
• Demonstrated experience and certifications in GA4, GTM, and Looker Studio[1].
• Proven track record with similar projects, especially in online gaming/casino or high-compliance sectors.
• Technical approach and understanding of casino-specific analytics needs.
• Communication skills and ability to collaborate with cross-functional teams.
• Availability for ongoing support and optimization.
To Hire an experienced Google Analytics (GA4) expert to design, implement, and optimize a robust analytics framework for our online casino website, ensuring accurate data collection, actionable insights, and compliance with industry standards and regulations.
1. Project Scope
• Audit and optimize the existing Google Analytics 4 (GA4) and Google Tag Manager (GTM) setup.
• Implement advanced event tracking for all critical user actions (e.g., sign-ups, deposits, game plays, withdrawals, social shares).
• Set up enhanced e-commerce tracking and custom conversion funnels tailored to online gaming operations.
• Integrate tracking pixels for major advertising and affiliate platforms.
• Develop custom dashboards and automated reporting for key stakeholders.
• Ensure compliance with GDPR, Consent Mode V2, and other relevant privacy regulations.
• Provide recommendations for ongoing optimization and data-driven decision-making.
2. Required Skills & Experience
• Proven expertise in GA4, GTM, and Looker Studio (Google Data Studio).
• Experience with advanced event and e-commerce tracking for gaming or high-compliance industries.
• Ability to implement server-side tagging and cross-domain tracking.
• Strong understanding of casino-specific KPIs: player acquisition, retention, lifetime value, churn, and bonus utilization.
• Familiarity with integrating tracking for Google Ads, Facebook/Meta, TikTok, and affiliate networks.
• Ability to work with web developers to ensure correct DataLayer and custom JavaScript implementation.
• Strong analytical, reporting, and data visualization skills.
• Google Analytics, GTM, and Data Studio certifications preferred[1].
3. Key Responsibilities
• Audit & Strategy
o Review current GA4 and GTM setup for accuracy and completeness.
o Identify data gaps and propose a measurement strategy aligned with business goals.
o Document analytics architecture and tagging plan.
• Implementation
o Set up advanced event tracking for all relevant casino actions (registration, deposit, gameplay, withdrawal, bonus redemption, social sharing).
o Configure enhanced e-commerce tracking for player transactions.
o Implement custom dimensions, metrics, and user properties for segmentation (e.g., player type, acquisition source).
o Integrate third-party pixels and conversion tracking for all marketing channels.
o Set up server-side tagging and cross-domain tracking if required.
• Reporting & Insights
o Build custom dashboards in Looker Studio and GA4 tailored to marketing, product, and executive teams.
o Automate reporting for key metrics: traffic, conversions, revenue, player retention, and campaign performance.
o Set up custom alerts and insights for anomalies or significant changes in user behavior.
• Compliance
o Ensure all tracking complies with GDPR and other applicable privacy laws.
o Implement Consent Mode V2 and cookie consent solutions.
• Ongoing Optimization
o Provide actionable recommendations based on data analysis.
o Train internal teams on analytics best practices and dashboard usage.
o Support troubleshooting and ongoing enhancements.
4. Deliverables
• Comprehensive analytics audit report and measurement strategy.
• Fully implemented and tested GA4 & GTM setup with documentation.
• Custom dashboards and automated reports.
• Compliance checklist and documentation.
• Ongoing support and optimization plan.
5. Additional Requirements
• Experience working with online casinos or regulated industries is highly desirable[2][3].
• Ability to communicate technical concepts clearly to non-technical stakeholders.
• Strong references and portfolio of previous analytics projects.
6. Evaluation Criteria
• Demonstrated experience and certifications in GA4, GTM, and Looker Studio[1].
• Proven track record with similar projects, especially in online gaming/casino or high-compliance sectors.
• Technical approach and understanding of casino-specific analytics needs.
• Communication skills and ability to collaborate with cross-functional teams.
• Availability for ongoing support and optimization.