GRIA Premium WordPress Recruitment Website
Budget: $250 – $750 AUD
GRIA Website Development – Project Description
**See attached document for easier to read version**
Executive Summary
Global Recruitment & Immigration Agency (GRIA) is inviting proposals from experienced WordPress developers or agencies to build a premium, high-performance, multilingual recruitment website. This site will serve as the authoritative public-facing presence for GRIA—a smart marketplace connecting Australian employers with skilled overseas talent. The project includes full design and development, HubSpot CRM integration, advanced SEO and performance optimization, gated lead magnets, an AI-powered chatbot FAQ assistant, and compliance with all accessibility and legal standards. We expect project delivery within a 2-month timeframe, structured around milestone-based payments and supported by detailed documentation and a clear handover.
1. Overview
GRIA is a next-generation recruitment platform helping Australian employers address labor shortages by connecting them with pre-vetted, skilled international talent across aged care, healthcare, hospitality, and construction sectors. We require a secure, fast, mobile-optimized, and multilingual WordPress website that inspires trust, converts visitors into leads, and reflects the GRIA brand’s premium positioning. All content, branding assets, and multilingual copy will be provided. GRIA will retain full intellectual property rights.
Note: A detailed website structure, including navigation and layout guidance, is provided as an attachment.
2. Core Functional Requirements
Pages & Navigation
The site must implement the attached navigation structure and include the following additional pages:
Modern Slavery Statement
Secure Contact Forms for Employers, Recruiters, and Candidates
Portal Entry Page linking externally to GRIA’s login areas for each user group
Forms
Secure forms (Contact Form 7) with reCAPTCHA v3
Backend database capture of all form submissions
API-based HubSpot CRM integration
Email routing logic by form type
Consent capture for email marketing opt-ins/opt-outs
On-screen submission confirmation and optional confirmation email
3. Technical Architecture & Configuration
CMS & Theme
WordPress CMS using parent + child theme structure
Page builder: WPBakery or similar, optimized for performance and responsiveness
Recommended base themes: Astra or GeneratePress
All plugin/theme licenses must be disclosed and documented
No future-paid plugins unless approved in advance
Hosting & Backups
Staging environment setup for testing
Final production deployment to GRIA's chosen host
Daily automated backups (files + database) with verified sync to GRIA’s OneDrive
Security
Full implementation using Sucuri.net
Cloudflare integration (DNS, CDN, WAF, DDoS protection)
SSL certificate configuration and HTTPS enforcement
WordPress hardening: admin URL obfuscation, login restrictions, disabled XML-RPC, REST API limits
Performance
Page load time under 2 seconds
Performance tools: WP Rocket, Cloudflare caching, WebP image conversion, lazy loading
Testing benchmarks:
Google PageSpeed Insights: 90+ mobile & desktop
GTmetrix: Grade A (Sydney server)
Lighthouse: FCP < 1.2s, LCP < 2.5s, TTI < 2.5s, TBT < 200ms
WebPageTest.org validation
Setup Google Analytics 4 and Search Console
Uptime monitoring using UptimeRobot (or similar)
Custom 404 page with auto-redirect logic to fallback pages or homepage
HTTPS and 'www' redirect rules implemented sitewide
Email Deliverability
SMTP integration (e.g. Mailgun, SendGrid)
SPF, DKIM, and DMARC record configuration
Reliable delivery of admin alerts and form submission emails
4. SEO, Legal & Multilingual Compliance
SEO & YMYL Compliance
Use RankMath Pro or Yoast Premium
Schema markup for business, FAQs, articles, etc.
Clean, canonical URLs
Sitemap.xml and robots.txt setup
Open Graph and X/Twitter Card support
SEO-optimized image alt text, filenames, and heading structure
SEO pillar pages targeting high-volume industry-specific keywords
Multilingual Setup
GRIA will supply up to 15 static content pages in English and up to five other languages
Developer must:
Manually create and publish each translated page
Set up structured URLs per language (e.g., /en/, /es/, /tl/, /id/, /hi/)
Implement correct hreflang and HTML lang tags for SEO
Duplicate and localize headers, footers, and metadata for each language
No translation plugins or auto-translation tools to be used
Cookie Management & Legal Compliance
Use CookieYes, Complianz, or equivalent
Enable cookie consent by category: essential, analytics, marketing
Store and log all user consents
Include: Privacy Policy, Terms of Use, Cookie Policy, and Modern Slavery Statement
GDPR and CCPA compliant
Temporary placeholder legal content is permitted with clear flagging
5. UX/UI Design & Accessibility
Premium visual design aligned to GRIA’s brand identity
Responsive layout across desktop, tablet, and mobile
WCAG 2.1 AA compliance, including:
Alt text
ARIA labels
Keyboard navigation
Color contrast compliance
Skip navigation and focus indicators
Incorporate animations, embedded videos, and rotating carousels
6. Enhanced Engagement Features
AI Chatbot / Smart FAQ:
WPBot or similar NLP-powered assistant
Handles user queries and guides users to forms or content
Gated Lead Magnets:
Resource downloads gated by email opt-in
Integrated with HubSpot for tagging and follow-ups
SEO Landing Pages:
Custom landing pages for key search terms and user journeys
CRM API Integration:
Real-time integration with HubSpot to sync form and lead data
7. Admin & Handover Requirements
Full content management via visual editor
Reusable global blocks and templates
Recorded Zoom training session
Deliverables:
Admin guide (PDF or video)
Plugin/theme license documentation
Hosting/backup configuration guide
All access credentials and control transferred to GRIA
8. IP Ownership, Licensing, and Cost Transparency
GRIA retains 100% ownership of source code, design, content, and configurations
Developer to:
Provide license documentation for all commercial assets
Use royalty-free or licensed imagery (e.g., Unsplash Pro, Shutterstock)
List any third-party subscriptions or renewal costs
No vendor lock-in
9. Communication & Project Management
Weekly progress updates via Freelancer or email
Reports to include status, blockers, and next steps
Urgent communications must be acknowledged within 12 hours
10. Warranty & Post-Launch Support
30-day post-launch warranty period
All bugs or critical issues reported while live must be resolved within 12 hours
Optional ongoing maintenance and support packages may be proposed separately
11. Deliverables
Wireframes for homepage and key internal layouts
Design mockups for homepage, blog, and one inner page
Fully functional WordPress website
Integrated forms, SEO, multilingual, and CRM configuration
Security and performance optimization
Handover documentation and training
Final SEO and speed test results
12. Timeline
Estimated Project Duration: 2 months from project start
13. Milestones & Payment Schedule
Milestone 1: Kick-Off & Wireframes (10%)
Final brief agreement
Wireframe delivery and approval
Milestone 2: Visual Design (15%)
Design mockups (homepage, blog, one inner page)
Design revisions and approval
Milestone 3: Core Development (30%)
Staging environment setup
Page templates, forms, and structure built
Security and performance setup
Milestone 4: Admin & Integration (15%)
CRM, chatbot, lead magnet, and SEO plugin configuration
Admin training and documentation delivered
Milestone 5: Final QA & Go-Live (30%)
Full testing across browsers and devices
Accessibility and speed benchmarks validated
Final handover and migration to live
14. Proposal Submission Requirements
Confirm adherence to all requirements in this brief and the attached structure
Submit a fixed-fee proposal inclusive of all design, development, configuration, and integration
Itemize all costs and any add-ons
Include documentation of any recurring plugin or service fees
Confirm assignment of all IP to GRIA upon final payment
**See attached document for easier to read version**
Executive Summary
Global Recruitment & Immigration Agency (GRIA) is inviting proposals from experienced WordPress developers or agencies to build a premium, high-performance, multilingual recruitment website. This site will serve as the authoritative public-facing presence for GRIA—a smart marketplace connecting Australian employers with skilled overseas talent. The project includes full design and development, HubSpot CRM integration, advanced SEO and performance optimization, gated lead magnets, an AI-powered chatbot FAQ assistant, and compliance with all accessibility and legal standards. We expect project delivery within a 2-month timeframe, structured around milestone-based payments and supported by detailed documentation and a clear handover.
1. Overview
GRIA is a next-generation recruitment platform helping Australian employers address labor shortages by connecting them with pre-vetted, skilled international talent across aged care, healthcare, hospitality, and construction sectors. We require a secure, fast, mobile-optimized, and multilingual WordPress website that inspires trust, converts visitors into leads, and reflects the GRIA brand’s premium positioning. All content, branding assets, and multilingual copy will be provided. GRIA will retain full intellectual property rights.
Note: A detailed website structure, including navigation and layout guidance, is provided as an attachment.
2. Core Functional Requirements
Pages & Navigation
The site must implement the attached navigation structure and include the following additional pages:
Modern Slavery Statement
Secure Contact Forms for Employers, Recruiters, and Candidates
Portal Entry Page linking externally to GRIA’s login areas for each user group
Forms
Secure forms (Contact Form 7) with reCAPTCHA v3
Backend database capture of all form submissions
API-based HubSpot CRM integration
Email routing logic by form type
Consent capture for email marketing opt-ins/opt-outs
On-screen submission confirmation and optional confirmation email
3. Technical Architecture & Configuration
CMS & Theme
WordPress CMS using parent + child theme structure
Page builder: WPBakery or similar, optimized for performance and responsiveness
Recommended base themes: Astra or GeneratePress
All plugin/theme licenses must be disclosed and documented
No future-paid plugins unless approved in advance
Hosting & Backups
Staging environment setup for testing
Final production deployment to GRIA's chosen host
Daily automated backups (files + database) with verified sync to GRIA’s OneDrive
Security
Full implementation using Sucuri.net
Cloudflare integration (DNS, CDN, WAF, DDoS protection)
SSL certificate configuration and HTTPS enforcement
WordPress hardening: admin URL obfuscation, login restrictions, disabled XML-RPC, REST API limits
Performance
Page load time under 2 seconds
Performance tools: WP Rocket, Cloudflare caching, WebP image conversion, lazy loading
Testing benchmarks:
Google PageSpeed Insights: 90+ mobile & desktop
GTmetrix: Grade A (Sydney server)
Lighthouse: FCP < 1.2s, LCP < 2.5s, TTI < 2.5s, TBT < 200ms
WebPageTest.org validation
Setup Google Analytics 4 and Search Console
Uptime monitoring using UptimeRobot (or similar)
Custom 404 page with auto-redirect logic to fallback pages or homepage
HTTPS and 'www' redirect rules implemented sitewide
Email Deliverability
SMTP integration (e.g. Mailgun, SendGrid)
SPF, DKIM, and DMARC record configuration
Reliable delivery of admin alerts and form submission emails
4. SEO, Legal & Multilingual Compliance
SEO & YMYL Compliance
Use RankMath Pro or Yoast Premium
Schema markup for business, FAQs, articles, etc.
Clean, canonical URLs
Sitemap.xml and robots.txt setup
Open Graph and X/Twitter Card support
SEO-optimized image alt text, filenames, and heading structure
SEO pillar pages targeting high-volume industry-specific keywords
Multilingual Setup
GRIA will supply up to 15 static content pages in English and up to five other languages
Developer must:
Manually create and publish each translated page
Set up structured URLs per language (e.g., /en/, /es/, /tl/, /id/, /hi/)
Implement correct hreflang and HTML lang tags for SEO
Duplicate and localize headers, footers, and metadata for each language
No translation plugins or auto-translation tools to be used
Cookie Management & Legal Compliance
Use CookieYes, Complianz, or equivalent
Enable cookie consent by category: essential, analytics, marketing
Store and log all user consents
Include: Privacy Policy, Terms of Use, Cookie Policy, and Modern Slavery Statement
GDPR and CCPA compliant
Temporary placeholder legal content is permitted with clear flagging
5. UX/UI Design & Accessibility
Premium visual design aligned to GRIA’s brand identity
Responsive layout across desktop, tablet, and mobile
WCAG 2.1 AA compliance, including:
Alt text
ARIA labels
Keyboard navigation
Color contrast compliance
Skip navigation and focus indicators
Incorporate animations, embedded videos, and rotating carousels
6. Enhanced Engagement Features
AI Chatbot / Smart FAQ:
WPBot or similar NLP-powered assistant
Handles user queries and guides users to forms or content
Gated Lead Magnets:
Resource downloads gated by email opt-in
Integrated with HubSpot for tagging and follow-ups
SEO Landing Pages:
Custom landing pages for key search terms and user journeys
CRM API Integration:
Real-time integration with HubSpot to sync form and lead data
7. Admin & Handover Requirements
Full content management via visual editor
Reusable global blocks and templates
Recorded Zoom training session
Deliverables:
Admin guide (PDF or video)
Plugin/theme license documentation
Hosting/backup configuration guide
All access credentials and control transferred to GRIA
8. IP Ownership, Licensing, and Cost Transparency
GRIA retains 100% ownership of source code, design, content, and configurations
Developer to:
Provide license documentation for all commercial assets
Use royalty-free or licensed imagery (e.g., Unsplash Pro, Shutterstock)
List any third-party subscriptions or renewal costs
No vendor lock-in
9. Communication & Project Management
Weekly progress updates via Freelancer or email
Reports to include status, blockers, and next steps
Urgent communications must be acknowledged within 12 hours
10. Warranty & Post-Launch Support
30-day post-launch warranty period
All bugs or critical issues reported while live must be resolved within 12 hours
Optional ongoing maintenance and support packages may be proposed separately
11. Deliverables
Wireframes for homepage and key internal layouts
Design mockups for homepage, blog, and one inner page
Fully functional WordPress website
Integrated forms, SEO, multilingual, and CRM configuration
Security and performance optimization
Handover documentation and training
Final SEO and speed test results
12. Timeline
Estimated Project Duration: 2 months from project start
13. Milestones & Payment Schedule
Milestone 1: Kick-Off & Wireframes (10%)
Final brief agreement
Wireframe delivery and approval
Milestone 2: Visual Design (15%)
Design mockups (homepage, blog, one inner page)
Design revisions and approval
Milestone 3: Core Development (30%)
Staging environment setup
Page templates, forms, and structure built
Security and performance setup
Milestone 4: Admin & Integration (15%)
CRM, chatbot, lead magnet, and SEO plugin configuration
Admin training and documentation delivered
Milestone 5: Final QA & Go-Live (30%)
Full testing across browsers and devices
Accessibility and speed benchmarks validated
Final handover and migration to live
14. Proposal Submission Requirements
Confirm adherence to all requirements in this brief and the attached structure
Submit a fixed-fee proposal inclusive of all design, development, configuration, and integration
Itemize all costs and any add-ons
Include documentation of any recurring plugin or service fees
Confirm assignment of all IP to GRIA upon final payment