Facebook Pixel API Integration Expert & Campaign Setup for Travel Website

Job ID: 38702479

Budget: $10 – $90 USD

I am looking for an experienced Facebook Pixel expert to help us integrate the Facebook Pixel API and set up an effective Facebook ad campaign for our travel booking website.

Project Goals & Requirements:

Pixel Integration & API Setup

-Integrate Facebook Pixel API to track user behavior and interactions on our website.

- Ensure the Pixel is correctly capturing and reporting data such as searches, selected rooms, car rentals, tours, rates, and checkout activities.

Retargeting Strategy
Implement dynamic retargeting ads for two main scenarios:

Scenario 1: Users who leave the website before completing a booking will see Facebook ads featuring their previously searched dates, selected rooms/cars, or tours, along with the corresponding rates, encouraging them to complete their booking.

Scenario 2: Users who leave the website without conducting any searches will see ads promoting hotel/car rental/tours to book.

Cross-Domain Pixel Setup
Our booking engine serves multiple websites from the same codebase and hosting account. It uses a shared checkout domain, making cross-domain tracking and pixel setup essential. You’ll need to configure the cross-domain settings to ensure the Pixel functions seamlessly across all domains involved.

Documentation & Replication
As our system is hosted across multiple hosting accounts, you will be responsible for configuring the Pixel and ad setup on a single hosting account that manages multiple domains with a shared checkout domain.

Deliver comprehensive documentation of all integration and configuration steps, enabling us to replicate the setup across our other hosting accounts efficiently.

Due to the nature of our setup, we won’t be able to share the actual codebase. Therefore, you’ll need to work closely with our team to provide the necessary code snippets, configurations, and detailed instructions for our developers to implement on their end. Clear communication and step-by-step guidance will be essential.