Automobile Parts E-Commerce Website

Project Overview: We need an e-commerce website to sell automobile spare parts, catering to two customer types: individual consumers and merchant customers (auto repair shops, resellers). The website should offer a seamless shopping experience for both, with features tailored to each audience.

Key Features:

Homepage: Segmentation for individuals and merchants (e.g., "Shop for Personal Use" vs. "Merchant Login").
Product Pages: Detailed product descriptions, images, compatibility info, and availability.
Search & Filters: Advanced search by vehicle make, model, and part type with filtering options.
Cart & Checkout: Simple checkout for individuals; bulk order and volume discount options for merchants.
User Accounts: Separate login/registration for consumers and merchants with different dashboard features (e.g., order history for consumers, bulk order management for merchants).
Payment Integration: Multiple payment options (credit card, PayPal, etc.) and invoicing for merchants.
Shipping & Returns: Shipping policies and a system for tracking orders.
SEO: Optimization for search engines with clean URLs and product descriptions.
Design Requirements:

Clean, professional, and easy-to-navigate design.
Mobile responsiveness for both individual and merchant customers.
Different pricing tiers for individuals and merchants.