Saudi Arabia - In-Store Supermarket Coffee Review
Budget: $250 – $750 AUD
We are working on a client project with an Australian coffee manufacturer, helping them prepare for market entry to Saudi Arabia.
As part of the work, we will include an on-shelf competitor analysis for this market across a range of supermarkets. The research would include noting the following information:
- Product Name
- Product price (normal/full price)
- Country of manufacture
- Pack size (g/kg/mL/L)
- Product claims (e.g. all-natural, MSO rating, organic, 5-star health rating, no preservatives etc.)
- Type of packaging (plastic container, glass jar etc.)
- Positioning in-store (e.g. promotional stand, top of shelf, middle of shelf, chilled section etc.)
- Promotion (if being discounted/bundles etc.)
- Photos of the store entrance, of the front of the products, and of the shelves
Note: Photos must be high resolution so that we can zoom in on pricing and packaging
- Importer details as per label on packaging (if available)
The job will require you to visit the following grocery retailers (or similar alternatives):
- BinDawood
- Carrefour
- Danube
- Lulu
- Manuel
- Tamimi Markets
You will be required to go to the areas where the following product categories are stocked:
- Coffee-in-a-bag (e.g. single-serve coffee bags)
- Ground coffee bags
- Coffee beans
You will need to photograph the products and shelf space and complete a competitor analysis template in an Excel spreadsheet (we provide the Excel template to follow). We also ask that you record a short video (20 - 30 seconds), walking through the product aisle and recording the products on shelf (where possible).
We are prepared to pay up to USD $220 for the completion of the job. The project will be awarded to the most competitive quote that can demonstrate the capability to accurately perform this task.
Once accepted, we will send the excel file to be filled out, templates, product details, and specific outlet locations.
The deadline for this project is 1st February.
We look forward to working with a great applicant!
As part of the work, we will include an on-shelf competitor analysis for this market across a range of supermarkets. The research would include noting the following information:
- Product Name
- Product price (normal/full price)
- Country of manufacture
- Pack size (g/kg/mL/L)
- Product claims (e.g. all-natural, MSO rating, organic, 5-star health rating, no preservatives etc.)
- Type of packaging (plastic container, glass jar etc.)
- Positioning in-store (e.g. promotional stand, top of shelf, middle of shelf, chilled section etc.)
- Promotion (if being discounted/bundles etc.)
- Photos of the store entrance, of the front of the products, and of the shelves
Note: Photos must be high resolution so that we can zoom in on pricing and packaging
- Importer details as per label on packaging (if available)
The job will require you to visit the following grocery retailers (or similar alternatives):
- BinDawood
- Carrefour
- Danube
- Lulu
- Manuel
- Tamimi Markets
You will be required to go to the areas where the following product categories are stocked:
- Coffee-in-a-bag (e.g. single-serve coffee bags)
- Ground coffee bags
- Coffee beans
You will need to photograph the products and shelf space and complete a competitor analysis template in an Excel spreadsheet (we provide the Excel template to follow). We also ask that you record a short video (20 - 30 seconds), walking through the product aisle and recording the products on shelf (where possible).
We are prepared to pay up to USD $220 for the completion of the job. The project will be awarded to the most competitive quote that can demonstrate the capability to accurately perform this task.
Once accepted, we will send the excel file to be filled out, templates, product details, and specific outlet locations.
The deadline for this project is 1st February.
We look forward to working with a great applicant!