Catalogue Creation for Pet Grooming Services
Budget: ₹1,500 – ₹12,500 INR
CREATIVE BRIEF : Pet Grooming Service Catalogue
1. Project Overview
We're producing a service catalogue that pet parents will browse in-store and online to choose grooming services for their dog or cat. Create a catalogue each service — we need real licensed photography/ AI gen image to represent each service .
2. Objective
• Show pet parents exactly what each service looks like, so they can pick with confidence.
• Build trust: photos should feel warm, hygienic, and professionally handled — never stressful for the animal.
• Keep a consistent visual style across all images so the catalogue feels like one cohesive set, not stock photos stitched together.
3. Deliverables
A minimum of 20 final images (one dog + one cat per service, 6 services), plus 1 optional cover/hero image for the catalogue header.
4. Style & Mood
• Bright, clean, natural light — avoid harsh studio flash or clinical white backgrounds.
• Warm, calm color palette; nothing oversaturated or garish.
• Genuine, in-the-moment shots over posed "catalogue smile" shots — the animal should look comfortable, not staged.
• Groomer's hands/tools can be in frame to show the service is actually happening, but the pet stays the visual focus.
• Consistent framing across the set: mostly close-to-medium shots, similar crop ratio, similar depth of field.
5. Technical Specifications
Format: RAW + high-res JPEG (minimum 3000px on the long edge)
Orientation: Square (1:1) as primary crop, so images work in a grid; a few 4:5 alternates are welcome
Color profile: sRGB, lightly graded — natural skin/fur tones, no heavy filters
File naming: service-name_animal.jpg (e.g. nail-trim_dog.jpg)
6. Animal & Handler Requirements
• At least 2 dog breeds (one short-coat, one long/double-coat) and 1–2 cats, to show the services suit different coat types.
• All animals should be calm, groomer-familiar, and comfortable.
• A qualified groomer must be present in every shot involving tools (scissors, clippers, nail trimmers) — no simulated handling by non-professionals.
1. Project Overview
We're producing a service catalogue that pet parents will browse in-store and online to choose grooming services for their dog or cat. Create a catalogue each service — we need real licensed photography/ AI gen image to represent each service .
2. Objective
• Show pet parents exactly what each service looks like, so they can pick with confidence.
• Build trust: photos should feel warm, hygienic, and professionally handled — never stressful for the animal.
• Keep a consistent visual style across all images so the catalogue feels like one cohesive set, not stock photos stitched together.
3. Deliverables
A minimum of 20 final images (one dog + one cat per service, 6 services), plus 1 optional cover/hero image for the catalogue header.
4. Style & Mood
• Bright, clean, natural light — avoid harsh studio flash or clinical white backgrounds.
• Warm, calm color palette; nothing oversaturated or garish.
• Genuine, in-the-moment shots over posed "catalogue smile" shots — the animal should look comfortable, not staged.
• Groomer's hands/tools can be in frame to show the service is actually happening, but the pet stays the visual focus.
• Consistent framing across the set: mostly close-to-medium shots, similar crop ratio, similar depth of field.
5. Technical Specifications
Format: RAW + high-res JPEG (minimum 3000px on the long edge)
Orientation: Square (1:1) as primary crop, so images work in a grid; a few 4:5 alternates are welcome
Color profile: sRGB, lightly graded — natural skin/fur tones, no heavy filters
File naming: service-name_animal.jpg (e.g. nail-trim_dog.jpg)
6. Animal & Handler Requirements
• At least 2 dog breeds (one short-coat, one long/double-coat) and 1–2 cats, to show the services suit different coat types.
• All animals should be calm, groomer-familiar, and comfortable.
• A qualified groomer must be present in every shot involving tools (scissors, clippers, nail trimmers) — no simulated handling by non-professionals.
Related categories:
Graphic Design
Photography
Logo Design
Photoshop
Brochure Design
Content Creation
Visual Design
Catalog Design