Marine Gear Instagram Visuals

Our marine-equipment store is refreshing its Instagram presence and needs a cohesive package of visuals that blend promotional messages with informative content. Every post must follow a minimalistic, clean aesthetic—crisp typography, plenty of negative space, and a colour palette that complements the ocean-inspired products we sell.

Scope of work
• Design a set of feed and story assets that spotlight new arrivals, discounts, and educational snippets (e.g., care tips or usage guides).
• Retouch the accompanying product photos so each image feels consistent in lighting, tone, and sharpness before design elements are applied.

Deliverables
1. Editable source files (PSD, AI or layered Canva documents).
2. Ready-to-upload JPG/PNG versions sized for feed (1080×1080) and story (1080×1920).
3. A brief style reference sheet detailing fonts, hex colours, and layout rules used.

Acceptance criteria
• Visual language stays true to the “minimalistic and clean” direction.
• Promotional and informative posts are clearly distinguishable yet visually united.
• Retouched photos show no colour cast, dust spots, or distracting reflections.

Photoshop, Lightroom, Illustrator or Canva are all welcome tools as long as the final assets meet the quality described above. Let me know your turnaround time for the first batch and any questions about brand guidelines, and we’ll get started right away.