Shopify Technical SEO & Performance

PROJECT OVERVIEW:
We're Flash Fuel Supplements, a premium sports nutrition brand looking for an experienced Shopify developer to optimize our website for speed, SEO, and conversions.
Website: https://flashfuelsupplements.com/Platform: Shopify
Current Issues: 22 pages with SEO/performance problems

REQUIRED FIXES:
1. SEO OPTIMIZATION (Priority #1)

Fix 3 missing meta titles/descriptions
Resolve 7 no-follow attribute issues
Unblock content from AI search crawlers
Optimize robots.txt and meta robots tags
Submit updated sitemap to Google Search Console

2. PAGE SPEED OPTIMIZATION (Priority #1)

Reduce CSS file sizes by 40-60%
Minify and concatenate critical CSS
Implement HTTP/2 multiplexing
Optimize image compression
Enable browser caching
Eliminate render-blocking resources
Target: Improve Page Speed score from current to 80+

3. LOCAL SEO ENHANCEMENT

Optimize Google Business Profile (add categories, products, posts)
Set up Bing Places for Business
Create Apple Business Connect profile
Ensure NAP consistency across all platforms

4. TECHNICAL SEO

Implement schema markup for products
Fix any 404 errors and redirect chains
Optimize URL structure
Create and submit XML sitemaps


SUCCESS METRICS:

PageSpeed Score: 80+ (currently estimated ~45-55)
Load Time: Under 2 seconds (currently 5-7 seconds)
SEO Score: 95+ (currently 92%)
Local Search Visibility: Improve by 200%