D2C Wellness Brand Seeks Packaging Designer
Budget: ₹75,000 – ₹150,000 INR
About ethniq
ethniq is a science-backed wellness brand focused on food-based, natural health solutions that combine traditional wisdom with modern scientific validation. We are committed to creating effective, research-backed wellness products while delivering a premium and trustworthy consumer experience.
Website: https://ethniq.com/
Project Overview
We are looking for an experienced freelance packaging designer or packaging design agency to support us in evolving the packaging and overall brand experience across our product portfolio.
The ideal partner should have prior experience working with D2C, FMCG, wellness, healthcare, nutraceutical, food, or consumer brands and be able to create packaging that balances premium aesthetics, consumer trust, functionality, and strong shelf as well as digital visibility.
Scope of Work
We are looking for a strategic packaging partner to help us define and evolve the complete packaging DNA for ethniq across our product portfolio.
The scope includes:
Development of a scalable packaging architecture and design system for the brand
Packaging design refresh and new packaging concepts
Design and standardization of primary, secondary, and tertiary packaging components
Inner cartons, outer cartons, labels, sleeves, inserts, shippers, and other packaging touchpoints
Creation of a cohesive visual and structural packaging language across the portfolio
Packaging hierarchy, information architecture, and communication design
Recommendations on packaging materials, finishes, functionality, and consumer experience
Print-ready production artwork and packaging guidelines
Exploration of sustainable, premium, and e-commerce-friendly packaging solutions
Portfolio Size
The initial scope covers approximately 14 SKUs, with additional products expected to be introduced as the brand expands. The packaging system should therefore be designed with scalability and future portfolio growth in mind.
What We Are Looking For
Proven experience in packaging design for D2C or consumer brands
Strong portfolio showcasing packaging projects
Understanding of e-commerce and retail packaging requirements
Ability to translate brand positioning into impactful packaging
Experience in wellness, healthcare, nutraceutical, food, beauty, or FMCG categories will be preferred
Strong attention to detail and production knowledge
Please Share
Portfolio and relevant case studies
Details of similar brands you have worked with
Your role in those projects
Team structure (if applying as an agency)
Design process and approach
Examples of packaging systems developed across multiple SKUs
Screening Question
Please share 3 packaging projects you have completed for D2C brands and briefly explain:
The category/industry
Your role in the project
The objective of the redesign
The final outcome
Preference will be given to freelancers and agencies with prior experience in D2C, wellness, nutraceutical, healthcare, food, or FMCG packaging projects.
This project has the potential to evolve into a long-term partnership as the ethniq portfolio continues to expand.
ethniq is a science-backed wellness brand focused on food-based, natural health solutions that combine traditional wisdom with modern scientific validation. We are committed to creating effective, research-backed wellness products while delivering a premium and trustworthy consumer experience.
Website: https://ethniq.com/
Project Overview
We are looking for an experienced freelance packaging designer or packaging design agency to support us in evolving the packaging and overall brand experience across our product portfolio.
The ideal partner should have prior experience working with D2C, FMCG, wellness, healthcare, nutraceutical, food, or consumer brands and be able to create packaging that balances premium aesthetics, consumer trust, functionality, and strong shelf as well as digital visibility.
Scope of Work
We are looking for a strategic packaging partner to help us define and evolve the complete packaging DNA for ethniq across our product portfolio.
The scope includes:
Development of a scalable packaging architecture and design system for the brand
Packaging design refresh and new packaging concepts
Design and standardization of primary, secondary, and tertiary packaging components
Inner cartons, outer cartons, labels, sleeves, inserts, shippers, and other packaging touchpoints
Creation of a cohesive visual and structural packaging language across the portfolio
Packaging hierarchy, information architecture, and communication design
Recommendations on packaging materials, finishes, functionality, and consumer experience
Print-ready production artwork and packaging guidelines
Exploration of sustainable, premium, and e-commerce-friendly packaging solutions
Portfolio Size
The initial scope covers approximately 14 SKUs, with additional products expected to be introduced as the brand expands. The packaging system should therefore be designed with scalability and future portfolio growth in mind.
What We Are Looking For
Proven experience in packaging design for D2C or consumer brands
Strong portfolio showcasing packaging projects
Understanding of e-commerce and retail packaging requirements
Ability to translate brand positioning into impactful packaging
Experience in wellness, healthcare, nutraceutical, food, beauty, or FMCG categories will be preferred
Strong attention to detail and production knowledge
Please Share
Portfolio and relevant case studies
Details of similar brands you have worked with
Your role in those projects
Team structure (if applying as an agency)
Design process and approach
Examples of packaging systems developed across multiple SKUs
Screening Question
Please share 3 packaging projects you have completed for D2C brands and briefly explain:
The category/industry
Your role in the project
The objective of the redesign
The final outcome
Preference will be given to freelancers and agencies with prior experience in D2C, wellness, nutraceutical, healthcare, food, or FMCG packaging projects.
This project has the potential to evolve into a long-term partnership as the ethniq portfolio continues to expand.