Warm Coffee Packaging Identity
Budget: $250 – $750 USD
I’m rolling out Veloura’s first line of physical products and I need a designer who can translate our newly-defined brand look into standout packaging. Our core palette is warm and inviting, and I want every panel of the pack to radiate comfort and richness while still hinting at the vitality, authenticity, and diversity that run through the rest of the brand.
Scope
• Create the complete visual layout for our product packaging (coffee bags, pods, gift sets—whichever format your concept best suits; I’m open as long as print practicality is considered).
• Work strictly within the established warm palette, leaning into deep browns, amber, and muted terra-cotta accents that feel cosy yet premium.
• Integrate existing logo files (supplied in AI/SVG) and develop a flexible system for origin notes, roast level icons, tasting-note badges, and mandatory regulatory text.
Deliverables
1. Print-ready dielines (PDF) with 3 mm bleed and cutter guides.
2. Editable source files (Adobe Illustrator or layered PSD).
3. 3D mock-ups or high-resolution renders ready for marketing use.
4. A one-page mini-guide that shows colour values, type hierarchy, and safe-zone rules so future SKUs stay consistent.
Acceptance criteria
• Colours match Pantone/CMYK specs provided.
• All text remains legible at 100 % print size.
• Artwork exports cleanly to both digital (RGB) and print (CMYK) without colour drift.
If you have a keen eye for tactile detail and know your way around packaging production, I’d love to see a couple of relevant portfolio pieces and hear how you’d infuse that comforting richness into Veloura’s next chapter.
Scope
• Create the complete visual layout for our product packaging (coffee bags, pods, gift sets—whichever format your concept best suits; I’m open as long as print practicality is considered).
• Work strictly within the established warm palette, leaning into deep browns, amber, and muted terra-cotta accents that feel cosy yet premium.
• Integrate existing logo files (supplied in AI/SVG) and develop a flexible system for origin notes, roast level icons, tasting-note badges, and mandatory regulatory text.
Deliverables
1. Print-ready dielines (PDF) with 3 mm bleed and cutter guides.
2. Editable source files (Adobe Illustrator or layered PSD).
3. 3D mock-ups or high-resolution renders ready for marketing use.
4. A one-page mini-guide that shows colour values, type hierarchy, and safe-zone rules so future SKUs stay consistent.
Acceptance criteria
• Colours match Pantone/CMYK specs provided.
• All text remains legible at 100 % print size.
• Artwork exports cleanly to both digital (RGB) and print (CMYK) without colour drift.
If you have a keen eye for tactile detail and know your way around packaging production, I’d love to see a couple of relevant portfolio pieces and hear how you’d infuse that comforting richness into Veloura’s next chapter.