Unified Packaging & Brand Overhaul for Paints
Budget: ₹30,000 – ₹50,000 INR
Project Title:
Complete Brand Architecture Overhaul & Packaging Design (36 SKUs) for Paint Manufacturer – Fixed Price, Single Milestone
Project Overview:
We are Shree Ram Paint Industries (www.shreerampaintindustries.in), an established paint manufacturing company looking to enter major metro markets (Mumbai, Pune, Delhi, Bangalore, Hyderabad).
Currently, our packaging follows an outdated Tier-2/3 model where every product has a completely disconnected brand name. We are completely discontinuing our current lineup to adopt a unified, modern corporate-identity model similar to industry leaders (e.g., Asian Paints Apcolite, Rajyog Paints). We want our corporate name to lead, followed by a cohesive range name across all products.
We require a brilliant brand strategist and packaging designer to completely rebuild our product architecture, create a new naming convention, and design scientific, meaningful, high-end bucket/can labels.
Full Scope of Work & Deliverables:
The selected freelancer must deliver the following 3 core phases under a single, all-inclusive fixed budget:
Phase 1: Brand Naming & Architecture Strategy
You will pitch 3 distinct naming concepts to replace our current disconnected brands. The portfolio will be divided into 3 distinct quality segments. You must provide a core umbrella name for each segment.
Segment 1: Premium Range (Needs deep, scientific, modern, luxury-sounding names; e.g., "Nova")
Segment 2: Economic Range (Needs value-driven, reliable, smart-sounding names)
Segment 3: Project Range (Needs robust, commercial, high-performance sounding names)
Phase 2: Core Visual Identity & "Dress Code" Template
Design a unified visual identity ("Dress Code") that runs through every single product for instant brand recognition in crowded retail environments.
The hierarchy must lead with the corporate identity (Shree Ram Paint Industries), followed by the newly chosen Segment Name, and then the Product Name.
The design language must be modern, minimal, and scientific/meaningful (not just generic color splashes).
Create 3 master templates (one for Premium, one for Economic, one for Project) that look like part of the same family but are instantly distinguishable by dealers via a smart color/element coding system.
Phase 3: Final Artwork & Adaptation for 36 SKUs
Once the master templates are approved, you will adapt the design to fit our complete product matrix across all 3 segments. Each segment contains the exact same 12 product categories (Total 36 SKUs):
Primer (Quality A)
Primer (Quality B)
Distemper
Interior Emulsion
Exterior Emulsion
Premium Exterior Emulsion
Interior Emulsion (Lustre Finish - Quality A)
Interior Emulsion (Lustre Finish - Quality B)
Luxury Emulsion
Enamel Paint
Industrial Paint
Wall Putty / Powder Texture
Crucial Requirement for Front-of-Pack Labels:
Every single product must feature product-specific, self-explanatory scientific icons and 3-4 short, high-impact selling points to help a dealer pitch instantly and a customer buy immediately.
Example: For the Lustre Finish, the label must integrate a beautiful, functional graphic/icon showcasing "Superior Washability." For a premium exterior emulsion, it must show "Weather/UV Shield."
Final Deliverables Required:
Complete Brand Book / Guideline PDF showing naming logic, color palettes, and typography.
36 Ready-to-Print high-resolution vector files (fully editable .AI or .EPS source files with outlined fonts) tailored to our exact die-cut bucket/can dimensions.
36 Realistic 3D Mockups (Plastic Buckets, Metal Cans, and Putty Bags) for our digital catalog and website.
Strict Bidding Terms (Read Before Bidding):
Fixed & All-Inclusive Price: Your bid is for the entire scope of 36 SKUs from naming to final print-ready files. No partial bids, no "per-label" extra charges, and no placeholder bids.
Milestone & Payment: A single milestone for 100% of the project value will be created. It will be released only after all 36 print-ready files and 3D mockups are verified and handed over.
Revisions: Must include unlimited iterations during the master template design phase, and up to 3 rounds of minor text/data tweaks during the 36-SKU adaptation phase.
Copyright: 100% intellectual property and commercial copyrights of the names and designs will belong to Shree Ram Paint Industries upon project completion.
How to Apply:
Provide a link to your portfolio explicitly showing packaging design families or corporate identity overhauls (ideally in FMCG, paints, or construction chemicals).
Briefly state your initial thoughts on how you will approach a "scientific and deep meaning" design for a metro market.
Confirm that you agree to the single-milestone, fixed-price terms for all 36 SKUs.
Complete Brand Architecture Overhaul & Packaging Design (36 SKUs) for Paint Manufacturer – Fixed Price, Single Milestone
Project Overview:
We are Shree Ram Paint Industries (www.shreerampaintindustries.in), an established paint manufacturing company looking to enter major metro markets (Mumbai, Pune, Delhi, Bangalore, Hyderabad).
Currently, our packaging follows an outdated Tier-2/3 model where every product has a completely disconnected brand name. We are completely discontinuing our current lineup to adopt a unified, modern corporate-identity model similar to industry leaders (e.g., Asian Paints Apcolite, Rajyog Paints). We want our corporate name to lead, followed by a cohesive range name across all products.
We require a brilliant brand strategist and packaging designer to completely rebuild our product architecture, create a new naming convention, and design scientific, meaningful, high-end bucket/can labels.
Full Scope of Work & Deliverables:
The selected freelancer must deliver the following 3 core phases under a single, all-inclusive fixed budget:
Phase 1: Brand Naming & Architecture Strategy
You will pitch 3 distinct naming concepts to replace our current disconnected brands. The portfolio will be divided into 3 distinct quality segments. You must provide a core umbrella name for each segment.
Segment 1: Premium Range (Needs deep, scientific, modern, luxury-sounding names; e.g., "Nova")
Segment 2: Economic Range (Needs value-driven, reliable, smart-sounding names)
Segment 3: Project Range (Needs robust, commercial, high-performance sounding names)
Phase 2: Core Visual Identity & "Dress Code" Template
Design a unified visual identity ("Dress Code") that runs through every single product for instant brand recognition in crowded retail environments.
The hierarchy must lead with the corporate identity (Shree Ram Paint Industries), followed by the newly chosen Segment Name, and then the Product Name.
The design language must be modern, minimal, and scientific/meaningful (not just generic color splashes).
Create 3 master templates (one for Premium, one for Economic, one for Project) that look like part of the same family but are instantly distinguishable by dealers via a smart color/element coding system.
Phase 3: Final Artwork & Adaptation for 36 SKUs
Once the master templates are approved, you will adapt the design to fit our complete product matrix across all 3 segments. Each segment contains the exact same 12 product categories (Total 36 SKUs):
Primer (Quality A)
Primer (Quality B)
Distemper
Interior Emulsion
Exterior Emulsion
Premium Exterior Emulsion
Interior Emulsion (Lustre Finish - Quality A)
Interior Emulsion (Lustre Finish - Quality B)
Luxury Emulsion
Enamel Paint
Industrial Paint
Wall Putty / Powder Texture
Crucial Requirement for Front-of-Pack Labels:
Every single product must feature product-specific, self-explanatory scientific icons and 3-4 short, high-impact selling points to help a dealer pitch instantly and a customer buy immediately.
Example: For the Lustre Finish, the label must integrate a beautiful, functional graphic/icon showcasing "Superior Washability." For a premium exterior emulsion, it must show "Weather/UV Shield."
Final Deliverables Required:
Complete Brand Book / Guideline PDF showing naming logic, color palettes, and typography.
36 Ready-to-Print high-resolution vector files (fully editable .AI or .EPS source files with outlined fonts) tailored to our exact die-cut bucket/can dimensions.
36 Realistic 3D Mockups (Plastic Buckets, Metal Cans, and Putty Bags) for our digital catalog and website.
Strict Bidding Terms (Read Before Bidding):
Fixed & All-Inclusive Price: Your bid is for the entire scope of 36 SKUs from naming to final print-ready files. No partial bids, no "per-label" extra charges, and no placeholder bids.
Milestone & Payment: A single milestone for 100% of the project value will be created. It will be released only after all 36 print-ready files and 3D mockups are verified and handed over.
Revisions: Must include unlimited iterations during the master template design phase, and up to 3 rounds of minor text/data tweaks during the 36-SKU adaptation phase.
Copyright: 100% intellectual property and commercial copyrights of the names and designs will belong to Shree Ram Paint Industries upon project completion.
How to Apply:
Provide a link to your portfolio explicitly showing packaging design families or corporate identity overhauls (ideally in FMCG, paints, or construction chemicals).
Briefly state your initial thoughts on how you will approach a "scientific and deep meaning" design for a metro market.
Confirm that you agree to the single-milestone, fixed-price terms for all 36 SKUs.