Premium FMCG Packaging Designer Needed for D2C Energy Bar Wrapper (Print & Web Assets)
Budget: ₹1,500 – ₹12,500 INR
We are StrongYou, a disruptive D2C health food brand in India. We are bringing a "Modern Indian Mass-Premium" aesthetic to the high-volume ₹60–₹80 energy bar market. We don't do boring, and we don't do generic. We need our packaging to look like a ₹150 ultra-premium product while dominating the everyday mass-market segment.
The Project:
We are adapting our vibrant visual identity to a 3-Layer Laminate Wrapper. While we have a reference layout and a core brand identity (striking, appetite-inducing orange with bold, geometric sans-serif typography), we are looking for an expert, not an order-taker. We want you to review our reference, point out where it can be improved, and guide us toward the absolute best layout for retail impact.
- Technical Specifications & Requirements
Dimensions: 130mm x 155.575mm (Flat Dieline).
Front Panel: High-impact, scroll-stopping visual hierarchy. We want your strategic input on how to make this pop on a crowded shelf.
Back Panel: Clean, highly scannable "Bento Box" grid system. Must elegantly fit FSSAI mandates, nutritional info, ingredients, and barcodes without looking cluttered.
Color Profiling: You must convert our visual intent into precise CMYK color profiles (or exact Pantone matches). Muddy RGB conversions will be rejected.
- Mandatory Deliverables
Print-Ready Source Files: Must be delivered in .CDR (CorelDRAW) format (the industry standard for Indian printers), alongside standard .AI/.EPS files.
Typography: All fonts must be converted to curves/outlines prior to final delivery.
Digital/Web Assets: For our headless WooCommerce storefront, we require 3D mockups of the final wrapper. These must have true transparent alpha channels, compressed into AVIF/WebP formats (strictly under 80KB per asset) for our CSS-driven isometric web backgrounds.
- Who You Are
You have a portfolio showcasing modern FMCG/D2C packaging (preferably Indian food brands).
You are a strategic thinker who will actively suggest better design choices and push back if our reference can be improved.
You understand FSSAI packaging guidelines and barcode safe zones.
You have a "Clean Indian Mindset"—you rely on sharp vector graphics and crisp typography, entirely avoiding cheap distressed brush fonts or generic templates.
The Project:
We are adapting our vibrant visual identity to a 3-Layer Laminate Wrapper. While we have a reference layout and a core brand identity (striking, appetite-inducing orange with bold, geometric sans-serif typography), we are looking for an expert, not an order-taker. We want you to review our reference, point out where it can be improved, and guide us toward the absolute best layout for retail impact.
- Technical Specifications & Requirements
Dimensions: 130mm x 155.575mm (Flat Dieline).
Front Panel: High-impact, scroll-stopping visual hierarchy. We want your strategic input on how to make this pop on a crowded shelf.
Back Panel: Clean, highly scannable "Bento Box" grid system. Must elegantly fit FSSAI mandates, nutritional info, ingredients, and barcodes without looking cluttered.
Color Profiling: You must convert our visual intent into precise CMYK color profiles (or exact Pantone matches). Muddy RGB conversions will be rejected.
- Mandatory Deliverables
Print-Ready Source Files: Must be delivered in .CDR (CorelDRAW) format (the industry standard for Indian printers), alongside standard .AI/.EPS files.
Typography: All fonts must be converted to curves/outlines prior to final delivery.
Digital/Web Assets: For our headless WooCommerce storefront, we require 3D mockups of the final wrapper. These must have true transparent alpha channels, compressed into AVIF/WebP formats (strictly under 80KB per asset) for our CSS-driven isometric web backgrounds.
- Who You Are
You have a portfolio showcasing modern FMCG/D2C packaging (preferably Indian food brands).
You are a strategic thinker who will actively suggest better design choices and push back if our reference can be improved.
You understand FSSAI packaging guidelines and barcode safe zones.
You have a "Clean Indian Mindset"—you rely on sharp vector graphics and crisp typography, entirely avoiding cheap distressed brush fonts or generic templates.