PopFox : Premium Snack Packaging & Mascot Design
Budget: ₹1,500 – ₹12,500 INR
PopFox is a new-age snack brand reimagining healthy eating with a bold, honest, and playful twist. It is crafted with pure ingredients, free from preservatives or artificial additives.
We’re now looking for a creative packaging designer/illustrator who can translate this vision into premium, shelf-ready packs with a distinctive brand mascot at the center.
At the heart of PopFox is our witty mascot — a playful character that changes personality with each flavour variant (e.g. zen, bold, cheeky, indulgent). The mascot isn’t spooky — it’s expressive, modern, and fun, while still aligning with a clean, editorial design style.
Your role will be to:
- Develop premium packaging concepts for pouches, ziplock bags, tins, etc that balance modern minimalism with bold shelf appeal.
- Create a versatile mascot system that can adapt across multiple SKUs while staying consistent and iconic.
- Deliver artwork and mockups that make PopFox instantly recognizable and memorable.
What we’re looking for:
- Strong portfolio in packaging design with emphasis on premium FMCG or lifestyle brands.
- Illustration ability to bring a unique brand character/mascot to life.
- A designer who understands storytelling through design and can strike the right balance between playful and premium.
If you’re interested in collaborating with PopFox and feel like you’d be a great fit, please send us:
- Portfolio / Case Studies – Showcase your best work in packaging design and illustration, especially projects where you’ve balanced premium style with playful storytelling.
- Relevant Work or Mini Concept – Share an existing piece that reflects your ability to create mascots or product-focused illustrations with personality.
- If you don’t have something directly relevant, we’d welcome a quick concept sketch of how you might approach PopFox’s witty mascot (just a draft — purely to see your creative direction, not for production use).
- Your Process – Briefly outline how you take projects from idea to execution, particularly how you approach designing for both shelf appeal and brand identity.
This is more than just packaging — it’s about building the face of PopFox. If you’re excited to bring a witty mascot-led brand to life with a premium feel to it, we’d love to hear from you!
We’re now looking for a creative packaging designer/illustrator who can translate this vision into premium, shelf-ready packs with a distinctive brand mascot at the center.
At the heart of PopFox is our witty mascot — a playful character that changes personality with each flavour variant (e.g. zen, bold, cheeky, indulgent). The mascot isn’t spooky — it’s expressive, modern, and fun, while still aligning with a clean, editorial design style.
Your role will be to:
- Develop premium packaging concepts for pouches, ziplock bags, tins, etc that balance modern minimalism with bold shelf appeal.
- Create a versatile mascot system that can adapt across multiple SKUs while staying consistent and iconic.
- Deliver artwork and mockups that make PopFox instantly recognizable and memorable.
What we’re looking for:
- Strong portfolio in packaging design with emphasis on premium FMCG or lifestyle brands.
- Illustration ability to bring a unique brand character/mascot to life.
- A designer who understands storytelling through design and can strike the right balance between playful and premium.
If you’re interested in collaborating with PopFox and feel like you’d be a great fit, please send us:
- Portfolio / Case Studies – Showcase your best work in packaging design and illustration, especially projects where you’ve balanced premium style with playful storytelling.
- Relevant Work or Mini Concept – Share an existing piece that reflects your ability to create mascots or product-focused illustrations with personality.
- If you don’t have something directly relevant, we’d welcome a quick concept sketch of how you might approach PopFox’s witty mascot (just a draft — purely to see your creative direction, not for production use).
- Your Process – Briefly outline how you take projects from idea to execution, particularly how you approach designing for both shelf appeal and brand identity.
This is more than just packaging — it’s about building the face of PopFox. If you’re excited to bring a witty mascot-led brand to life with a premium feel to it, we’d love to hear from you!