Matcha Products Packaging & Amazon Images

Hello,
We looking for Packaging Design + Amazon Marketplace Listing Images for 6 Matcha Products (EU Market)

PROJECT DESCRIPTION

We are a matcha brand called Cozy, currently selling 6 matcha SKUs on EU marketplaces including Amazon DE, Allegro, Alza, and Kaufland.

We are looking for an experienced freelance designer who understands e-commerce /marketplace-first design, not just branding aesthetics.

This project is a rebranding / optimization, not a full repositioning.
Pricing, product sizes, and cost structure are already fixed — the goal is to improve clarity, consistency, and conversion rate across marketplaces.

PROJECT GOALS
• Improve thumbnail readability on Amazon & marketplaces
• Create a clear packaging system for 6 SKUs
• Ensure visual consistency across multiple EU marketplaces
• Support conversion, not just visual appeal

SCOPE OF WORK

Packaging Design System
• One master packaging layout
• Adapted for 6 matcha SKUs
• SKU differentiation via:
• Color system
• Simple icons
• Short benefit line (3–5 words)
• Front label optimized for small thumbnail visibility

Packaging is already defined in size/format — no structural changes needed.

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Amazon / Marketplace Listing Images

Design a shared ecommerce image set, usable across:
• Amazon DE
• Allegro
• Alza
• Kaufland

Deliverables:
• 1 main image (clean, white background – Amazon compliant)
• 5–6 secondary images:
• Key benefits
• Matcha grade / taste
• Origin & quality
• How to use
• SKU comparison (optional)
• Images must be designed with conversion & clarity in mind

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Handover Assets
• Print-ready packaging files (AI / PDF)
• Web-ready listing images (PNG/JPG)
• Source files + editable templates
• Simple mini-guideline for future SKU expansion

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MUST-HAVE REQUIREMENTS

Please apply only if you have:
• Proven experience in food / beverage / supplement packaging
• Portfolio showing Amazon or ecommerce listing images
• Experience designing for multiple SKUs within one brand
• Understanding of Amazon main image vs secondary images
• Ability to design for EU marketplaces

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NOT A FIT IF
• Your portfolio is mainly logos, posters, or social media
• You have never designed for Amazon or ecommerce
• You focus on illustration-heavy or overly artistic packaging
• You don’t consider thumbnail performance

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BUDGET

EUR 1,200 – 2,500, depending on experience and portfolio
Freelancer preferred (agency not required)

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TIMELINE
• Start: ASAP
• First concept: 7–10 days
• Full delivery: 3–4 weeks

TO APPLY, PLEASE INCLUDE
1. Relevant portfolio links (packaging + ecommerce images)
2. 1–2 short case studies (if available)
3. Confirmation that you understand Amazon marketplace design constraints
4. Estimated timeline & total price

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BONUS (NOT REQUIRED)
• Experience with Amazon EU marketplaces
• Understanding of FMCG / health / wellness

Thank you