Logo, Fonts & Packaging Design
Budget: $10 – $30 USD
My brand is ready for a cohesive visual identity that covers every touch-point: a distinctive logo, a matching brand font, and three print-ready packaging elements—tag, box, and label.
Scope
• Design a primary logo (plus any logical secondary marks) supplied as fully editable vector artwork.
• Propose or create a font that harmonises with the logo; if it is a commercial typeface, specify licensing needs, otherwise supply the custom font files.
• Develop the tag, box, and label layouts, including any dielines, ensuring the graphics flow consistently from the logo and font choices.
Creative Direction
I haven’t locked in colours yet, so feel free to propose palettes that support the brand personality you see emerging from the design exploration. Please show reasoning: colour psychology, printing feasibility, and how the palette scales across digital and physical media.
Deliverables
1. Logo package in AI, PDF, SVG, PNG (transparent) and JPEG.
2. Font files or purchase details, plus a brief style guide (usage, hierarchy, spacing).
3. Press-ready artwork for tag, box, and label with bleed, crop marks and clearly labelled layers.
4. A single-page brand sheet summarising colour codes (CMYK, RGB, HEX, Pantone) and typography.
Acceptance Criteria
• All artwork must remain editable in Adobe Illustrator.
• Colours reproduce accurately in CMYK and RGB test proofs.
• Typography is legible at small sizes on tag and label.
• Files pass pre-press checks with my print vendor without additional edits.
If you already have experience taking a brand from logo to packaging on the same project, your portfolio examples will help me visualise your approach. Looking forward to seeing concepts that make the brand feel unified, fresh, and shelf-ready.
Scope
• Design a primary logo (plus any logical secondary marks) supplied as fully editable vector artwork.
• Propose or create a font that harmonises with the logo; if it is a commercial typeface, specify licensing needs, otherwise supply the custom font files.
• Develop the tag, box, and label layouts, including any dielines, ensuring the graphics flow consistently from the logo and font choices.
Creative Direction
I haven’t locked in colours yet, so feel free to propose palettes that support the brand personality you see emerging from the design exploration. Please show reasoning: colour psychology, printing feasibility, and how the palette scales across digital and physical media.
Deliverables
1. Logo package in AI, PDF, SVG, PNG (transparent) and JPEG.
2. Font files or purchase details, plus a brief style guide (usage, hierarchy, spacing).
3. Press-ready artwork for tag, box, and label with bleed, crop marks and clearly labelled layers.
4. A single-page brand sheet summarising colour codes (CMYK, RGB, HEX, Pantone) and typography.
Acceptance Criteria
• All artwork must remain editable in Adobe Illustrator.
• Colours reproduce accurately in CMYK and RGB test proofs.
• Typography is legible at small sizes on tag and label.
• Files pass pre-press checks with my print vendor without additional edits.
If you already have experience taking a brand from logo to packaging on the same project, your portfolio examples will help me visualise your approach. Looking forward to seeing concepts that make the brand feel unified, fresh, and shelf-ready.