Karnataka Whisky Tetra Pack Design

I’m getting ready to launch three whisky SKUs in handy tetra-packs (90 ml, 120 ml and 750 ml) aimed at the everyday labour crowd, and I want the packaging to celebrate Karnataka in an unmistakable way. The visual thread needs to come from the state’s traditional art and architecture; I’ll supply reference photos so you can lift the exact style, colour mood and detailing I have in mind.

Your task is to translate that reference into three cohesive pack artworks that feel authentic yet instantly eye-catching to workers grabbing a quick drink after a long shift. Typography, iconography and pattern work should be bold enough to stand out on a crowded shelf but still respectful of the cultural cues I provide.

Deliverables
• Print-ready, CMYK artwork for each size (90 ml, 120 ml, 750 ml) on the correct dielines
• Layered, editable files (Adobe Illustrator preferred)
• 3D or flat mock-ups so I can present the range to the printer and distributors

I’ll share the dieline templates, brand name, mandatory copy and the visual references for both the art style and colour treatment as soon as we start. What I need back is a set of packs that look like they belong to Karnataka, speak directly to the working class consumer, and stay production-friendly.