Fun Toffee Packaging Design
Budget: $250 – $750 USD
I’m bringing a new line of premium toffee to market and I need packaging that pops off the shelf. The brief is all about branding and package design with a fun, colourful vibe—think playful shapes, bright tones and a light-hearted spirit that instantly tells shoppers, “this is better toffee.”
Core elements I have to see:
• A memorable logo paired with a short, punchy tagline (I’m open to concepts, so feel free to explore wordmarks, mascots or icon-based ideas).
Beyond that, the layout should leave space for nutritional details and product information that I’ll supply later, yet still feel uncluttered and upbeat. I plan to print on standard stand-up pouches to start, so please set up your artwork for that dieline; extension to bar wraps or gift boxes may follow once we nail the first pack.
Deliverables
• Two to three distinct front-and-back concepts in CMYK, sized for a 5x8 inch pouch
• Final print-ready files (AI or PSD + outlined PDF) once we lock a direction
• A basic style guide covering colour palette and fonts so the brand stays consistent on future SKUs
I’ll give prompt feedback on drafts and can supply flavour names, ingredient lists and barcode as soon as we choose a concept. Let’s create packaging that makes people smile before they even taste the toffee.
Core elements I have to see:
• A memorable logo paired with a short, punchy tagline (I’m open to concepts, so feel free to explore wordmarks, mascots or icon-based ideas).
Beyond that, the layout should leave space for nutritional details and product information that I’ll supply later, yet still feel uncluttered and upbeat. I plan to print on standard stand-up pouches to start, so please set up your artwork for that dieline; extension to bar wraps or gift boxes may follow once we nail the first pack.
Deliverables
• Two to three distinct front-and-back concepts in CMYK, sized for a 5x8 inch pouch
• Final print-ready files (AI or PSD + outlined PDF) once we lock a direction
• A basic style guide covering colour palette and fonts so the brand stays consistent on future SKUs
I’ll give prompt feedback on drafts and can supply flavour names, ingredient lists and barcode as soon as we choose a concept. Let’s create packaging that makes people smile before they even taste the toffee.