Design Unique Identity: Premium African Lifestyle Brand

Job ID: 39592860

Budget: $2 – $8 USD

Brand Identity Designer Wanted:
Help Us Build the Olay of African Beauty & Lifestyle
Client: Authentic African Imports
Project Type: Full Brand Identity Creation
Location Preference: African-based creatives preferred, but open to all
Budget: Competitive (Based on experience & portfolio)
Timeline: ASAP
Start Date: ASAP

Brand Identity questionaire answered https://docs.google.com/document/d/1w1IT-vcj6xMagGhDrjDyvrLY2TO9BoYpnEHLmLPDQ_Q/edit?usp=sharing

About Us
Authentic African Imports is a premium lifestyle brand rooted in the elegance, craftsmanship, and heritage of the African continent. Our product line spans high-end argan oil beauty products, handmade Moroccan pottery, jewelry, African art, fragrances, and even fashion accessories. We aim to build a brand that evokes the sophistication of Olay or L’Oréal, while staying deeply connected to African roots and artistry.

What We Need
We’re looking for a visionary designer or creative studio to develop a complete brand identity that includes:

Deliverables:
Brand strategy: tone, positioning, and personality

Logo design (wordmark + symbol)

Color palette & typography guide

Brand voice/tone (expressive and premium)

Visual identity/mood board

Packaging direction (for oil, fragrance, ceramics, etc.)

Website mood and UI look & feel (design reference, not development)

Social media style guide / branded templates

Sample applications across 2–3 product lines

What We’re Looking For
Strong portfolio with premium, global-style brand work

Experience in beauty, fashion, or lifestyle brands

Understanding of African cultural design elements without clichés

Deep appreciation for heritage, storytelling, and modern elegance

Can combine luxury with authenticity

Bonus: past experience with artisanal or multicultural brands

To Apply, Please Include:
Portfolio (with 2–3 relevant identity projects)

A brief proposal or mood board (if available)

Your estimated timeline and pricing

Location & background (we welcome African creatives!)

Keywords:
Brand Designer, African Luxury Brand, Packaging Design, Art Direction, Beauty & Skincare Branding, Moroccan Design, Shopify Branding, Cultural Identity Design