Design Startup Coffee Brand's Logo & Packaging
Budget: ₹12,500 – ₹37,500 INR
We’re launching a bold, premium instant coffee brand and we’re looking for a creative partner who can help us bring this vision to life through iconic packaging and logo design.
But this isn’t just about looking good.
We’re creating a premium experience at affordable price for 28 sachets, built around flavour, mood, and meaning. The design both product and logo is going to be the hero of this brand, the reason people try it, talk about it, and become obsessed with it.
What We Need from You:
- We want a designer who can create:
1. A visually stunning logo that instantly communicates aspiration, trust, and elegance
2. A complete packaging system (sachets + outer box) for 7 unique coffee flavours
3. Designs that trigger human emotion, influence subconscious buying behaviour, and connect with how people want to feel (energized, cozy, confident, classy)
4. A premium look that works within our affordable production range
- Why Design Matters So Much Here:
This brand is being built for E-commerce and reel-first discovery. That means people will judge it in 3 seconds.
We need:
1. Psychology-backed colors
2. Typographic storytelling
3. Mood-based visual identity
Even the flavour names tell a story. Every sachet will be a feeling in your hand, and the logo will become the symbol of that lifestyle
- The Logo:
We don’t just want a logo.
We want a brand signature the kind people recognize on their shelf, post in stories, and feel proud to own.
- It should:
1. Be elegant, timeless, and premium
2. Work well across sachets, boxes, and Instagram reels
3. Feel aspirational like what Starbucks once felt, but now modern, minimal, Indian and personal
- Budget is tight (we're bootstrapping), but:
We know smart, emotional design doesn’t need to be expensive it needs to be strategic. And we’re not here to haggle. We're looking for a creative partner who sees what we’re trying to build:
A cult coffee brand, not just another product.
If this sounds like something that excites you, we’d love to show you:
1. A visual moodboard
2. Brand story and flavour concept
3. What we plan to disrupt in the market
- What We’ll Provide:
1. Moodboard & references
2. Flavour list
3. Brand name & vision
Market gap we’re solving for
We know design defines the customer experience. And while we are working with a tight early-stage budget, we also know great design doesn’t need to be expensive it needs to be intentional, emotional, and magnetic.
If this excites you, we’d love to chat, share our moodboard, and start building something unforgettable together.
But this isn’t just about looking good.
We’re creating a premium experience at affordable price for 28 sachets, built around flavour, mood, and meaning. The design both product and logo is going to be the hero of this brand, the reason people try it, talk about it, and become obsessed with it.
What We Need from You:
- We want a designer who can create:
1. A visually stunning logo that instantly communicates aspiration, trust, and elegance
2. A complete packaging system (sachets + outer box) for 7 unique coffee flavours
3. Designs that trigger human emotion, influence subconscious buying behaviour, and connect with how people want to feel (energized, cozy, confident, classy)
4. A premium look that works within our affordable production range
- Why Design Matters So Much Here:
This brand is being built for E-commerce and reel-first discovery. That means people will judge it in 3 seconds.
We need:
1. Psychology-backed colors
2. Typographic storytelling
3. Mood-based visual identity
Even the flavour names tell a story. Every sachet will be a feeling in your hand, and the logo will become the symbol of that lifestyle
- The Logo:
We don’t just want a logo.
We want a brand signature the kind people recognize on their shelf, post in stories, and feel proud to own.
- It should:
1. Be elegant, timeless, and premium
2. Work well across sachets, boxes, and Instagram reels
3. Feel aspirational like what Starbucks once felt, but now modern, minimal, Indian and personal
- Budget is tight (we're bootstrapping), but:
We know smart, emotional design doesn’t need to be expensive it needs to be strategic. And we’re not here to haggle. We're looking for a creative partner who sees what we’re trying to build:
A cult coffee brand, not just another product.
If this sounds like something that excites you, we’d love to show you:
1. A visual moodboard
2. Brand story and flavour concept
3. What we plan to disrupt in the market
- What We’ll Provide:
1. Moodboard & references
2. Flavour list
3. Brand name & vision
Market gap we’re solving for
We know design defines the customer experience. And while we are working with a tight early-stage budget, we also know great design doesn’t need to be expensive it needs to be intentional, emotional, and magnetic.
If this excites you, we’d love to chat, share our moodboard, and start building something unforgettable together.