Bucolic Candle Packaging Design

Nature Whiff is an elegant, simple and poetic home fragrance brand that produces scented candles made from 100% natural ingredients. Our aim is to create premium, minimalist and aesthetically powerful label and packaging designs for the Nature’s Pulse collection. The designs should reflect the brand's natural spirit, serene aesthetic, and sustainability approach. We want a clean and modern look that stands out with typography and colour balance, avoiding unnecessary graphics. Deliverables: – Label design (front + back) – Outer box design (front, side information, inside manifesto) – Print-ready PDF + AI – Product mockup (cup + box) General Style and Design Language: Nature tones, earthy and pastel colour palette, soft contrasts, clear typography and refined simplicity. Fragrance categories should be separated by colour bands (earthy for woody notes, pastel for floral notes). The design should maintain airy spaces, and the brand tone should be poetic but understated. Label Requirements: Front: product name, fragrance character, 200 g. Back: coco+soy wax blend, 8% fragrance, cotton wick (metal-free), 45–50 hours burn time, 35–40 m² scent diffusion, brief usage instructions (first burn 2–3 hours; wick 0.5–0.7 cm; keep away from draughts), safety pictogram, production date and batch code, manufacturer information (Nature Whiff – İzmir / TR), website address.Outer Box: Front side: logo + product name + scent character. Side: micro story, scent pyramid and technical information. A short manifesto may be included on the inside cover. The packaging should have a natural paper feel; it should be simple, premium and timeless. Designer we are looking for: Experience in minimal packaging, typography mastery, premium brand aesthetics, mastery of printing processes, embracing a sustainable and natural design approach. This brief is a general overview that provides all freelancers with a clear first impression of the project. Product-specific details will be communicated separately.