Artisanal Logo & Label Design for Pickle Range

Project Title:
Design Premium Logo & Product Label for Pickle Brand (Pong’s Pickles)

About the Brand
I am launching a small artisanal pickle brand called Pong’s Pickles.

Brand tagline:
Taste of Arunachal

The products are inspired by traditional Arunachali recipes and should convey authenticity, handcrafted quality, and premium homemade food.

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Products

1. Bamboo Shoot & King Chilli Pickle
* Net Weight: 180g
2. Chicken Pickle
* Net Weight: 130g

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Packaging

Jar Specifications:

* Capacity: 200 ml
* Height: 110.5 mm
* Neck: 53 mm
* Shape: Round
* Black lid

Label Size:

* Front Label: 75 mm × 50 mm
* Lid Sticker: 48 mm Round

For the initial launch, I only need:

* Front label design
* Matching lid sticker
* Brand logo

No wraparound label required.

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Design Style

I want a Premium Artisan / Handcrafted Food Brand look.

Design should feel:

* Premium
* Authentic
* Handmade
* Natural
* Traditional
* Suitable for retail shelves

Avoid:

* Cartoon-style graphics
* Overly modern tech-style branding
* Busy layouts
* Cheap-looking stock illustrations

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Color Palette

Bamboo Shoot & King Chilli Pickle:

* Warm cream/parchment background
* Forest green typography
* Deep red king chilli accents

Chicken Pickle:

* Warm cream/parchment background
* Deep maroon typography
* Red chilli accents

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Logo Requirements

Brand Name:
Pong’s Pickles

Tagline:
Taste of Arunachal

Logo should:

* Be simple and memorable
* Work in color and black & white
* Be usable on labels, social media, and packaging
* Include subtle bamboo shoot and king chilli elements
* Avoid clutter

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Bamboo Shoot & King Chilli Label

Must Include:

* Pong’s Pickles logo
* Taste of Arunachal
* Bamboo Shoot & King Chilli Pickle
* Handcrafted in Arunachal Pradesh
* Net Wt. 180g

Visuals:

* Detailed artisanal bamboo shoot illustration
* King chilli illustration
* Premium handcrafted look

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Chicken Pickle Label

Must Include:

* Pong’s Pickles logo
* Taste of Arunachal
* Chicken Pickle
* Handcrafted in Arunachal Pradesh
* Net Wt. 130g

Visuals:

* Detailed artisanal chicken illustration
* Chilli accents
* Matching style to bamboo label

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Typography

Preferred Style:

* Premium food packaging typography
* Highly readable on shelf
* Product name should be bold and prominent

Suggested Fonts:

* Brand Name: Cinzel / similar premium serif
* Product Name: Bebas Neue / similar bold display font

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Deliverables

Please provide:

1. Logo Design
2. Bamboo Shoot & King Chilli Front Label
3. Chicken Pickle Front Label
4. Bamboo Lid Sticker
5. Chicken Lid Sticker

Source Files:

* AI or CDR
* SVG
* PDF
* PNG (300 DPI)

Print Ready:

* CMYK
* 300 DPI
* 2 mm bleed
* Fonts converted to outlines

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Reference Direction

Think:

* Premium artisanal food brand
* Northeast India heritage
* Handmade small-batch product
* Attractive enough to stand out on a retail shelf while maintaining a clean premium appearance