Package & Logo Design for a Malaysian Family Brand Inspired by the Chinese Zodiac

Use the first three references as the foundation:

Animal Style (Tiger Reference)
All zodiac animals follow this visual language.
Bold, folk-art feel with thick outlines and layered colours.
Expressive, charming, alive - not fierce.

Layout / Canvas (Mahjong Reference)
The pack front feels like a “tile” or fortune card.
Framed composition with a strong central stage.
Inspired by mahjong tiles, old festival prints, vintage labels.

Food Illustration (Jerky Reference)
Treats drawn in a soft, painterly style.
Textured, warm, appetising.
Real enough to crave, stylised enough to feel magical.

Zodiac Characters
Create four animals in the tiger’s style:
2 Rats
1 Monkey
1 Dragon

Each should feel like a family character, not a mascot:

Rat 1 – curious, clever, cheeky, happy (male, father)
Rat 2 – playful, friendly, sociable(female, daughter)
Monkey – playful, energetic, adventurous (female, daughter)
Dragon – fierce, chaotic and protective (female, mother)
They can appear across SKUs or together as a “family set.”

Logo Concept – Our Family

The logo is a modern heirloom mark.
More “lucky charm” than “corporate logo.”

Concept (ideas?):

A family crest formed by the four zodiac animals in harmony.
Dragon – protection, legacy
Monkey – joy, curiosity
Two Rats – partnership, family

The logo should:

Feel hand-drawn and slightly imperfect
Be emotional, not sterile
Look like it could live on an old biscuit tin in a shophouse
Carry Nanyang warmth - sun-faded reds, jade greens, turmeric yellows

It should say:

“Made by a family.”
“Made with love.”
“This is ours.”

Something your children grow up seeing on the shelf and always feel at home with.