Odoo Facebook & GTM Tracking Fix
Budget: ₹600 – ₹1,500 INR
My e-commerce site runs on Odoo 19 and I need Facebook Pixel events flowing cleanly through Google Tag Manager. At the moment the Purchase event reaches Facebook Events Manager without the buyer’s payment information or contact details, and a few other events sometimes refuse to fire at all.
Your task is to straighten out the entire tracking flow: clean up or add the GTM snippets in Odoo, push the right variables to the dataLayer, and make sure every standard e-commerce event—PageView, ViewContent, AddToCart, InitiateCheckout, Purchase—fires once with complete parameters. When we open the Test Events tab inside Facebook Events Manager I want to see value, currency, email, phone and order ID arriving exactly as they appear in Odoo, no duplicates, no missing fields.
Deliverables
• Updated Odoo template (or module) that injects the GTM container and exposes the needed order and customer variables
• GTM container with properly mapped tags, triggers and variables for Facebook Pixel (and, if you prefer, Conversion API)
• Short verification report showing screenshots from GTM Preview and Facebook Test Events confirming each event and parameter
I’ll consider the job finished when the Events Manager shows clean, deduplicated events for a full test purchase and the Pixel Helper browser extension stays free of warnings.
Your task is to straighten out the entire tracking flow: clean up or add the GTM snippets in Odoo, push the right variables to the dataLayer, and make sure every standard e-commerce event—PageView, ViewContent, AddToCart, InitiateCheckout, Purchase—fires once with complete parameters. When we open the Test Events tab inside Facebook Events Manager I want to see value, currency, email, phone and order ID arriving exactly as they appear in Odoo, no duplicates, no missing fields.
Deliverables
• Updated Odoo template (or module) that injects the GTM container and exposes the needed order and customer variables
• GTM container with properly mapped tags, triggers and variables for Facebook Pixel (and, if you prefer, Conversion API)
• Short verification report showing screenshots from GTM Preview and Facebook Test Events confirming each event and parameter
I’ll consider the job finished when the Events Manager shows clean, deduplicated events for a full test purchase and the Pixel Helper browser extension stays free of warnings.