Senior Technical SEO Specialist (Next.js / React) for High-Traffic News Platform

I run a fast-moving online news platform built entirely with Next.js and React, and I’m looking for a senior-level technical SEO specialist to take full ownership of our SEO infrastructure and help scale organic traffic.

This is a hands-on role — I’m not looking for reports or generic recommendations. I need someone who can audit, implement, and ship real fixes directly into production.

⸻

Phase 1: Technical Audit (Week 1)

Your first mission is a deep technical audit covering:

* Core Web Vitals (LCP, CLS, INP)
* Crawl budget & indexing efficiency
* React / Next.js rendering behavior (SSR, hydration, dynamic routes)
* Structured data (NewsArticle schema)
* XML sitemap (including News sitemap)
* Canonical tags & duplication issues
* robots.txt optimization
* hreflang (if applicable)
* Indexation issues via Google Search Console

⸻

Phase 2: Implementation (Weeks 2–3)

* Apply fixes directly via:
* Pull requests OR
* Clean, production-ready code snippets
* Follow Next.js SEO best practices only
* No theoretical recommendations — execution is required

⸻

Monetization Constraint (Critical):

We actively use Google AdSense, so:

* All optimizations must preserve ad performance
* Must comply fully with AdSense policies
* Ability to improve layout without harming revenue

⸻

Deliverables:

* ✔️ Comprehensive technical SEO audit (prioritized issues + actions)
* ✔️ Implemented fixes (PRs or code-ready solutions)
* ✔️ Optimized XML + News sitemap & robots.txt (live)
* ✔️ Search Console improvements (errors reduced/cleared)
* ✔️ Performance snapshot (Lighthouse + Web Vitals + SEO baseline)

⸻

Acceptance Criteria:

* Audit delivered within 7 days
* Priority fixes implemented within 14 days after audit
* Core Web Vitals = “Good” (mobile & desktop)
* Search Console coverage issues significantly reduced

⸻

Requirements (Strict):

* Proven experience with technical SEO for large or news websites
* Strong experience with Next.js / React SEO challenges
* Experience handling indexing issues at scale
* Experience with AdSense optimization (big plus)
* Ability to work directly with code (not just SEO tools)

⸻

To Apply, Answer These Questions:

1. Share 2–3 technical SEO projects you’ve worked on (preferably news sites)
2. Describe a Next.js SEO issue you solved and how
3. What are the first 3 things you would check on our site?
4. Have you improved Core Web Vitals before? Provide results
5. Experience with AdSense + SEO conflicts? Explain