Speed-Driven Automotive Brand Identity

I’m building a high-performance automotive marque and need a visual identity that instantly communicates speed while still whispering precision and luxury. The job has two concrete outputs:

1. A logo that looks just as sharp anodised on an aluminium valve cover as it does rendered at 120 px on Instagram. Because it will live both online and on physical merchandise, I’m looking for a vector-based mark, an accompanying word-mark, and a compact brand-colour+type guide so production across embroidery, screen-print, and digital ads stays consistent. The design language should feel kinetic—subtle motion cues, aerodynamic contours, streamlined geometry—so the viewer senses acceleration at a glance.

2. A 30-second cinematic teaser—think fast cuts, engine notes, and dramatic lighting—for launch on social channels. I’ll supply model footage and a rough storyboard; you handle editing, motion graphics, sound design, and final grading. Deliver the master in 4K along with platform-ready exports (1080p 24 fps for Instagram, vertical 9:16 for Reels/TikTok, and a YouTube thumbnail).

Acceptance criteria
• Logo: AI/SVG + PNG/JPG, negative & monochrome versions, colour palette (HEX/PMS), and typeface specs.
• Teaser: 4K ProRes master, platform-specific MP4s, and an SRT captions file.
• All assets cleared for commercial use and delivered within 14 days of contract start.

If sleek visual storytelling that embodies speed is your strong suit, I’m excited to see a few portfolio pieces and hear how you’d push this brand off the line.