Loop Video
Budget: $250 – $750 AUD
Loop Video - to play at conferences we exhibit at.
Project Overview
Purpose: To create an engaging and informative short video to be played on a loop at conferences and exhibitions. The video should showcase SPM Assets' capabilities and products in a dynamic and visually appealing way.
Target Audience: Customers, prospects and industry professionals attending conferences.
Overall Tone: Professional, innovative, trustworthy, and engaging.
Video Length: up to 2 minutes, on loop (depending on content length)
Visual Style & Elements
Footage: Use a combination of high-quality stock footage and potentially client-provided footage. The footage should be modern, clean, and relevant to the construction, property management, or software industries.
Motion Graphics: Incorporate subtle motion graphics to add visual interest and guide the viewer's eye. This could include animated text, transitions, and highlights.
Colour Palette: Maintain the brand colours of SPM Assets (as seen in the provided brand guidelines).
Typography: Use fonts as per the brand guidelines.
Pacing: Keep the video moving at a brisk pace to maintain viewer engagement. Short, impactful shots are preferred.
Technical Specifications
Resolution: 1920x1080 (Full HD)
File Format : MP4 (H.264 codec)
Additional Considerations
Music & Sound Effects: Use royalty-free music that complements the tone of the video. Add subtle sound effects to enhance animations and transitions.
Call to Action: Although the video is a loop, we want a call to action at the end “Learn more at *our website*
Content & Structure (Based on Provided Storyboard)
Video imagery: Dynamic video and/or stock footage to be used alongside each capability.
Property Condition Assessments: Show video of people conducting building inspections, using tablets to collect data, or footage of various building types.
Asset Lifecycle Management Software: Show video of people using software at a computer, or team members collaborating around a computer.
Asset Management Plans: Show video of people in meetings, reviewing plans, or footage of assets (buildings) being managed.
Examples of stock footage: Please don’t use buildings that are unfinished projects, our business surveys existing residential and council properties for example hospitals and universities and community housing. We don’t want commercial building site imagery; we are not going for the random skyscrapers look.
Products Introduction
Title: "Strategic asset management for better outcomes"
Products Showcase (Slide 7 of the storyboard)
Based on the modules provided on slide 7, please display only the icons/product titles to the potential clients.
Bring in and animate the product icons in a dynamic way.
Building Lifecycle Connections (Slides 8-9 of the storyboard)
The diagram showcasing the asset management lifecycle – animate this in an engaging way please.
Outro (Looping Logo)
Animation of the SPM Assets logo fading in and out to create a seamless loop.
Project Overview
Purpose: To create an engaging and informative short video to be played on a loop at conferences and exhibitions. The video should showcase SPM Assets' capabilities and products in a dynamic and visually appealing way.
Target Audience: Customers, prospects and industry professionals attending conferences.
Overall Tone: Professional, innovative, trustworthy, and engaging.
Video Length: up to 2 minutes, on loop (depending on content length)
Visual Style & Elements
Footage: Use a combination of high-quality stock footage and potentially client-provided footage. The footage should be modern, clean, and relevant to the construction, property management, or software industries.
Motion Graphics: Incorporate subtle motion graphics to add visual interest and guide the viewer's eye. This could include animated text, transitions, and highlights.
Colour Palette: Maintain the brand colours of SPM Assets (as seen in the provided brand guidelines).
Typography: Use fonts as per the brand guidelines.
Pacing: Keep the video moving at a brisk pace to maintain viewer engagement. Short, impactful shots are preferred.
Technical Specifications
Resolution: 1920x1080 (Full HD)
File Format : MP4 (H.264 codec)
Additional Considerations
Music & Sound Effects: Use royalty-free music that complements the tone of the video. Add subtle sound effects to enhance animations and transitions.
Call to Action: Although the video is a loop, we want a call to action at the end “Learn more at *our website*
Content & Structure (Based on Provided Storyboard)
Video imagery: Dynamic video and/or stock footage to be used alongside each capability.
Property Condition Assessments: Show video of people conducting building inspections, using tablets to collect data, or footage of various building types.
Asset Lifecycle Management Software: Show video of people using software at a computer, or team members collaborating around a computer.
Asset Management Plans: Show video of people in meetings, reviewing plans, or footage of assets (buildings) being managed.
Examples of stock footage: Please don’t use buildings that are unfinished projects, our business surveys existing residential and council properties for example hospitals and universities and community housing. We don’t want commercial building site imagery; we are not going for the random skyscrapers look.
Products Introduction
Title: "Strategic asset management for better outcomes"
Products Showcase (Slide 7 of the storyboard)
Based on the modules provided on slide 7, please display only the icons/product titles to the potential clients.
Bring in and animate the product icons in a dynamic way.
Building Lifecycle Connections (Slides 8-9 of the storyboard)
The diagram showcasing the asset management lifecycle – animate this in an engaging way please.
Outro (Looping Logo)
Animation of the SPM Assets logo fading in and out to create a seamless loop.