Live-Action Product Explainer Video
Budget: ₹400 – ₹750 INR
Project Overview
We’re LuminaCore AI — a B2B SaaS platform that transforms long-form videos (webinars, trainings, podcasts, and events) into ready-to-publish campaign clips, summaries, captions, and multilingual subtitles in minutes.
We’re preparing to launch publicly and need a creative, technically strong video producer/editor to:
- Produce a 60–90 second live-action explainer video introducing LuminaCore AI.
- Develop a repeatable video content pipeline for short-form marketing videos highlighting our product’s value and capabilities.
The goal is for viewers to instantly understand:
- The problem LuminaCore AI solves — underused long-form content.
- The solution — automatic creation of clips, summaries, and assets.
- The benefit — faster, smarter content production that scales output.
- The next step — exploring or signing up for LuminaCore AI.
Key Context:
- Audience: Marketing teams, content managers, and decision-makers at B2B companies.
- Tone: Professional yet approachable — smart, confident, and forward-looking.
- Visual Style: Mix of LuminaCore AI screen captures with live-action sequences (modern office, creative teams at work, or short talking-head shots from our team).
Video Length:
Explainer: 60–90 seconds.
Ongoing marketing videos: 15–45 seconds.
We’ll provide:
A clear value proposition and feature summary.
Access to the product UI for screen recording.
Brand guidelines, logo, and color palette.
You’ll handle:
- Script refinement and storyboarding.
- Direction of the live shoot (remote or on-site — your preference).
- Editing, motion graphics, and color/sound finishing.
- Music licensing and final mastering.
- Creation of templates and workflows for recurring content production.
Deliverables
Phase 1: Launch Explainer
- 60–90 second live-action explainer (1080p MP4).
- Two short teaser versions (≤30s each) for social promotion.
- Source project files (Premiere Pro / Final Cut / DaVinci + motion assets).
- Caption file (SRT) for accessibility.
Phase 2: Ongoing Marketing Video Pipeline
- Framework to produce 2–4 short-form videos per month showcasing product features, updates, and use-case highlights.
- Branded editing templates and motion design guidelines for consistency.
- Efficient workflow for content capture, editing, and delivery.
Acceptance Criteria:
- Messaging aligns with LuminaCore AI’s value proposition and passes internal review.
- Visuals clearly highlight at least three standout product capabilities (e.g., clip generation, campaign creation, multilingual subtitles).
- Audio and visuals meet professional standards:
- Audio peaks ≤ −3 dB
- Broadcast-safe color (Rec. 709)
Clean subtitles (SRT).
Timely delivery of all assets via shared drive or preferred cloud workspace.
What to Include in Your Proposal
Please share:
- Your approach to blending live-action storytelling with product UI visuals.
- Preferred tools and workflow (e.g., Blackmagic, Sony α-series, or iPhone-centric setup).
- Estimated schedule from kickoff to final delivery.
- Examples of previous SaaS or B2B explainer videos.
- (Optional) Suggested retainer model or pricing for ongoing content creation.
We’re LuminaCore AI — a B2B SaaS platform that transforms long-form videos (webinars, trainings, podcasts, and events) into ready-to-publish campaign clips, summaries, captions, and multilingual subtitles in minutes.
We’re preparing to launch publicly and need a creative, technically strong video producer/editor to:
- Produce a 60–90 second live-action explainer video introducing LuminaCore AI.
- Develop a repeatable video content pipeline for short-form marketing videos highlighting our product’s value and capabilities.
The goal is for viewers to instantly understand:
- The problem LuminaCore AI solves — underused long-form content.
- The solution — automatic creation of clips, summaries, and assets.
- The benefit — faster, smarter content production that scales output.
- The next step — exploring or signing up for LuminaCore AI.
Key Context:
- Audience: Marketing teams, content managers, and decision-makers at B2B companies.
- Tone: Professional yet approachable — smart, confident, and forward-looking.
- Visual Style: Mix of LuminaCore AI screen captures with live-action sequences (modern office, creative teams at work, or short talking-head shots from our team).
Video Length:
Explainer: 60–90 seconds.
Ongoing marketing videos: 15–45 seconds.
We’ll provide:
A clear value proposition and feature summary.
Access to the product UI for screen recording.
Brand guidelines, logo, and color palette.
You’ll handle:
- Script refinement and storyboarding.
- Direction of the live shoot (remote or on-site — your preference).
- Editing, motion graphics, and color/sound finishing.
- Music licensing and final mastering.
- Creation of templates and workflows for recurring content production.
Deliverables
Phase 1: Launch Explainer
- 60–90 second live-action explainer (1080p MP4).
- Two short teaser versions (≤30s each) for social promotion.
- Source project files (Premiere Pro / Final Cut / DaVinci + motion assets).
- Caption file (SRT) for accessibility.
Phase 2: Ongoing Marketing Video Pipeline
- Framework to produce 2–4 short-form videos per month showcasing product features, updates, and use-case highlights.
- Branded editing templates and motion design guidelines for consistency.
- Efficient workflow for content capture, editing, and delivery.
Acceptance Criteria:
- Messaging aligns with LuminaCore AI’s value proposition and passes internal review.
- Visuals clearly highlight at least three standout product capabilities (e.g., clip generation, campaign creation, multilingual subtitles).
- Audio and visuals meet professional standards:
- Audio peaks ≤ −3 dB
- Broadcast-safe color (Rec. 709)
Clean subtitles (SRT).
Timely delivery of all assets via shared drive or preferred cloud workspace.
What to Include in Your Proposal
Please share:
- Your approach to blending live-action storytelling with product UI visuals.
- Preferred tools and workflow (e.g., Blackmagic, Sony α-series, or iPhone-centric setup).
- Estimated schedule from kickoff to final delivery.
- Examples of previous SaaS or B2B explainer videos.
- (Optional) Suggested retainer model or pricing for ongoing content creation.