Live-Action App Feature Promo
Budget: ₹1,500 – ₹12,500 INR
We are launching Spand, a premium, minimalist health-tech and biometric tracking ecosystem. We need an experienced, high-end motion graphics designer to produce a stunning, 60-second product demonstration and promotional video.
The aesthetic of our brand is sleek, dark-mode, and minimalist (similar to the design language of Apple Health, Oura, or linear-style tech promotions). The video will blend our app's UI/UX screens, screen recordings of live prototypes, and smooth vector animations to tell a seamless story of automated health tracking.
Creative Direction & Aesthetic
Style: Clean, premium, professional, minimalist. No cluttered elements, bright cartoonish animations, or aggressive stock transitions.
Color Palette: Dominated by a rich, stealth dark background (#141716) combined with crisp white typography and a signature dark slate green brand accent.
Pacing: Calm, confident, fluid, and high-tech.
Audio: Minimalist electronic/lo-fi ambient background track paired with a deep, professional voiceover.
Video Structure & Scene Breakdown
The freelancer will be provided with a detailed script, but the key animation sequences include:
The Hook (0-10s): Abstract kinetic typography and a pulsing vector heartbeat line transitioning into the Spand logo.
Wearable Data Sync (10-25s): Dynamic 3D device/phone mockup showing smooth data streams (representing BLE packets) flying into the dashboard, causing a biometric line graph to rise elegantly in real-time.
Vision AI Food Scanning (25-45s): An animated smartphone camera frame hovering over an image of a meal (Indian Thali). Minimalist bounding boxes and geometric lines must smoothly "snap" onto separate food items, displaying expanding progress rings calculating calories.
AI Insight Engine (45-55s): A clean, premium push notification panel sliding fluidly down the screen displaying personalized user advice.
Call to Action (55-60s): Smooth scale-in of our premium app icon alongside Apple App Store and Google Play badges.
What We Provide to the Selected Freelancer
Complete scene-by-scene script with timestamps and voiceover cues.
High-fidelity Figma source files containing all raw UI layers, screens, icons, and components.
Vector assets (SVG/PNG) of our logos and app icons.
High-framerate mobile screen recordings of the active application workflow to use as reference or direct integration.
Corporate typography font files.
Deliverables Required
1x Master Video: 16:9 widescreen format (1080p or 4K, 60fps) for YouTube, website, and pitch presentations.
1x Vertical Cut: 9:16 portrait format optimized for Instagram Reels, YouTube Shorts, and App Store previews.
Source Files: Fully organized project project files (Adobe After Effects / Premiere Pro).
Audio: Final mixed audio track with licensing for commercial background music and voiceover integration.
Freelancer Requirements
Expertise in Adobe After Effects, Cinema 4D, or Blender for high-end UI/UX phone mockups and vector animations.
A proven portfolio showcasing app promo videos, SaaS explainer videos, or UI motion design. Applications without a portfolio link displaying high-end tech aesthetics will not be considered.
Strong communication skills and willingness to go through 2-3 rounds of minor visual revisions.
The aesthetic of our brand is sleek, dark-mode, and minimalist (similar to the design language of Apple Health, Oura, or linear-style tech promotions). The video will blend our app's UI/UX screens, screen recordings of live prototypes, and smooth vector animations to tell a seamless story of automated health tracking.
Creative Direction & Aesthetic
Style: Clean, premium, professional, minimalist. No cluttered elements, bright cartoonish animations, or aggressive stock transitions.
Color Palette: Dominated by a rich, stealth dark background (#141716) combined with crisp white typography and a signature dark slate green brand accent.
Pacing: Calm, confident, fluid, and high-tech.
Audio: Minimalist electronic/lo-fi ambient background track paired with a deep, professional voiceover.
Video Structure & Scene Breakdown
The freelancer will be provided with a detailed script, but the key animation sequences include:
The Hook (0-10s): Abstract kinetic typography and a pulsing vector heartbeat line transitioning into the Spand logo.
Wearable Data Sync (10-25s): Dynamic 3D device/phone mockup showing smooth data streams (representing BLE packets) flying into the dashboard, causing a biometric line graph to rise elegantly in real-time.
Vision AI Food Scanning (25-45s): An animated smartphone camera frame hovering over an image of a meal (Indian Thali). Minimalist bounding boxes and geometric lines must smoothly "snap" onto separate food items, displaying expanding progress rings calculating calories.
AI Insight Engine (45-55s): A clean, premium push notification panel sliding fluidly down the screen displaying personalized user advice.
Call to Action (55-60s): Smooth scale-in of our premium app icon alongside Apple App Store and Google Play badges.
What We Provide to the Selected Freelancer
Complete scene-by-scene script with timestamps and voiceover cues.
High-fidelity Figma source files containing all raw UI layers, screens, icons, and components.
Vector assets (SVG/PNG) of our logos and app icons.
High-framerate mobile screen recordings of the active application workflow to use as reference or direct integration.
Corporate typography font files.
Deliverables Required
1x Master Video: 16:9 widescreen format (1080p or 4K, 60fps) for YouTube, website, and pitch presentations.
1x Vertical Cut: 9:16 portrait format optimized for Instagram Reels, YouTube Shorts, and App Store previews.
Source Files: Fully organized project project files (Adobe After Effects / Premiere Pro).
Audio: Final mixed audio track with licensing for commercial background music and voiceover integration.
Freelancer Requirements
Expertise in Adobe After Effects, Cinema 4D, or Blender for high-end UI/UX phone mockups and vector animations.
A proven portfolio showcasing app promo videos, SaaS explainer videos, or UI motion design. Applications without a portfolio link displaying high-end tech aesthetics will not be considered.
Strong communication skills and willingness to go through 2-3 rounds of minor visual revisions.