Instagram Reel Motion Graphics Expert Needed

Motion Graphic Designer – Project Brief
Identity Makers is a branding agency that crafts unforgettable identities — from brand names to logos, packaging, and visual storytelling. We're seeking a skilled Video and Motion Graphics professional with expertise in creativity, storytelling, graphic design, animation, video editing, and visual effects to collaborate on Instagram reel-style content. You should have keen eye for detail and a passion for producing high-quality visual content. If you're a creative problem-solver with a flair for motion graphics and video production, we'd love to hear from you!

About the Project —

This brief covers two sample projects we’d like you to execute. Based on the quality, creativity, and alignment with our brand tone, this could lead to a long-term working relationship with consistent, well-paid projects.

Project Overview —
You will be responsible for creating two faceless vertical reels (1080x1920, MP4) designed specifically for Instagram, using motion graphics, typography, transitions, and sound design. These videos should align with the reference styles mentioned below and reflect an understanding of branding, storytelling, and aesthetic finesse.

Reference Reel Styles —
Reel 1 – Brand Value Messaging Style
Reference - https://www.instagram.com/reel/DEAd-QzOuvR/?igsh=cGxqam5vbzg4aHNw

Reel 2 – Logo Reveal and Motion Design Style
Reference - https://www.instagram.com/reel/DDeUfZiNjxO/?igsh=ZG84N3dxdm5vNnRl

Reel 1 – Brand Value Explainer
Objective: Create a text-based motion graphic reel focused on branding fundamentals, using dynamic typography and clean visual transitions.

Script:
Your brand is worth millions... but what makes it valuable?
Let's break it down!
Branding isn't just a logo, it's a promise.
It's the feeling customers get when they see your brand.
Consistency, authenticity, and storytelling are the keys to building a strong brand.
Get it right, and your brand resonates with people.
Make it memorable, make it yours!

Style Direction:

Refer to the first reference reel.

Clean transitions, energetic pacing, AI Generated Voice.

Background music or SFX that complements the mood

Reel 2 – Logo Animation Concept
Objective: Create a conceptual logo design and animation for a fictional technology company named “Strazit.”

Creative Direction:

Strazit is a modern, innovation-driven tech brand.

You can create your own logo style for Strazit (symbol, wordmark, or hybrid)

Animate the logo with professional motion techniques: construction lines, transitions, and a smooth reveal

Style:
Refer to the second reference reel. Keep it sleek, modern, and minimal with a tech-oriented aesthetic.

Deliverables
2 motion graphic reels (MP4, vertical – 1080x1920)

Background music or SFX included

Source project files (After Effects / Premiere Pro / Figma etc.)

Fonts and assets used (if any)

Budget & Compensation —
₹700 to ₹1000 per video (negotiable based on complexity and quality of work)

Payment will be processed upon final approval of each reel.

If this pilot project goes well, we are open to establishing a long-term collaboration with regular projects each month.

How to Apply —
Please submit the following:

Your portfolio or sample work (Instagram / Behance / Google Drive links preferred)

Your estimated timeline for delivering both reels

Your standard rate per reel (if different from our range)

Any questions you may have about the brief.

We’re excited to see how you bring our ideas to life and look forward to building a long-term partnership with the right creative collaborator.