Engaging Motion Graphics for Schugle
Budget: €750 – €1,500 EUR
# Project Title
**Create German motion graphics videos for Schugle — 10s hero loop, 30s reel, 2min explainer**
---
# Project Description
I am looking for a creative motion graphics / explainer video freelancer to create **three related promotional videos** for **Schugle**, a German web product for teachers.
Website:
[https://schugle.de](https://schugle.de)
Reference page with existing basic tutorial videos:
[https://schugle.de/einstieg](https://schugle.de/einstieg)
The existing videos are only simple “getting started” tutorials. This new project is different. I need **promotional / explanatory clips** that make the idea of Schugle more attractive, memorable and emotionally clear.
The current website is rather factual. The videos should make the idea more engaging, while still feeling calm, credible, professional and suitable for schools.
---
# About Schugle
Schugle helps teachers create, formulate, structure and revise **Förderpläne** using AI.
A key idea is that sensitive pupil data should be protected before AI processing. Real pupil names should not go into the AI. Schugle works with protected placeholders instead.
The emotional idea is not “generic AI for education”. It is more specific:
**From scattered teacher notes and time pressure to clear, usable Förderplan language — with privacy protection built in.**
The video should help communicate:
* less writing effort for teachers
* clearer Förderplan structure
* AI-supported formulation
* protection of sensitive pupil data
* calm, trustworthy support for everyday school work
---
# Deliverables
I need three related videos with the same look and feel:
1. **10-second video**
* Also usable as a silent hero/background loop on the Schugle website
* Should work without voiceover
* Should be visually calm enough for a website hero area
2. **30-second video**
* Promotional/social/reel version
* Suitable for website, LinkedIn, social media or short ads
3. **2-minute explainer video**
* More detailed explanation of the Schugle idea
* May reuse material from the 10s and 30s videos
All three clips must feel like one coherent visual campaign.
---
# Language
The videos are for a German product.
* German on-screen text is required.
* I may provide or change German voiceover/audio later.
* The freelancer does not necessarily need to record German voiceover.
* However, the freelancer must understand the purpose of the German text and design around it.
For non-German speakers:
**“Schugle” is pronounced like “shoe” + the “gle” from “Google”.**
The name is inspired by **“Schule”** and **“gemeinsam”**. This does not need to be explained directly in the video, but the feeling should fit: school-related, supportive, structured and collaborative — without generic school clichés.
---
# Important Style Direction
Please do **not** use generic education stock footage such as:
* happy teachers
* smiling children
* classroom clichés
* chalkboards
* graduation caps
* cartoon children
* generic “school app” imagery
Schugle should feel:
* professional
* calm
* intelligent
* trustworthy
* modern
* helpful
* suitable for schools and teachers
As a reference for tone and audience fit, please also look at https://foerder-fokus.de. I like that it speaks to a German teacher / Förderpraxis audience in a calm, practical and credible way — for example around the ideas of less paperwork, more focus on the child, structure, overview and professional support. Schugle should not copy this site or its visuals, and Schugle is a different product, but the videos should aim for a similarly trustworthy German school-sector feeling, with a slightly more modern and distinctive Schugle look.
I am especially interested in visual ideas such as:
* scattered notes becoming structured Förderplan text
* anonymised placeholders replacing real names
* teacher workload becoming clearer and lighter
* AI support shown subtly, not as flashy sci-fi
* the Schugle tilted “g” icon becoming a visual motif
* text fragments transforming into calm, usable plan language
Possible visual direction:
**Messy notes → structured thoughts → protected placeholders → AI-assisted formulation → clear Förderplan.**
---
# Brand Assets
The Schugle logo and tilted **“g”** icon are available as SVG files.
These should be used as part of the visual identity. Creative, subtle animation of the logo/icon is welcome.
The videos should have a consistent visual language that could also influence a future revision of the Schugle website.
---
# Editable Text, Audio and Rights
This is very important.
German text and audio must remain editable after project completion. I must be able to change German text or audio later without recreating the whole video.
Therefore, the freelancer must deliver:
1. Final exported videos with text.
2. Clean versions without text, where appropriate.
3. Editable source/project files.
4. German text as editable text layers, not flattened or permanently baked into the only final files.
5. Separate audio files/tracks for music, sound effects and voiceover placeholders.
6. Subtitle/caption files if subtitles are used, preferably SRT or VTT.
7. A list of all fonts, stock assets, icons, templates and music used, including license terms.
8. Written confirmation that I may edit, adapt, reuse and publish the videos for Schugle marketing, website hero backgrounds, social media, ads and future website revisions.
Please state clearly which software and editable formats you will provide, for example:
* After Effects
* Premiere Pro
* DaVinci Resolve
* Final Cut
* Blender
* Figma
* Canva
* other
Final MP4 files alone are not enough.
---
# What I Expect in Your Proposal
Please do not send a generic proposal.
Before bidding, please review:
* [https://schugle.de](https://schugle.de)
* [https://schugle.de/einstieg](https://schugle.de/einstieg)
In your proposal, please answer the following:
1. In your own words, what does Schugle do?
2. What do you think is the central emotional idea of these videos?
3. What is one original visual concept for the 10-second hero clip?
4. How would you use the Schugle logo or tilted “g” icon?
5. What visual style do you suggest?
6. Which tools/software will you use?
7. Which editable source files will you deliver?
8. How will you make sure German text remains editable?
9. What is included in your fixed price?
10. What is excluded?
11. How many revision rounds are included?
12. Do you use templates, AI tools, stock assets, custom animation, or a mix?
13. Please include relevant portfolio examples.
Generic proposals that do not mention Förderpläne, anonymisation/privacy, or the specific purpose of Schugle will not be considered.
---
# Budget
Budget: **up to $1,500 USD fixed price**
This is a fully funded project. I am ready to award quickly to the right freelancer.
Payment will be through Freelancer.com milestones, released after approved deliverables.
Please only bid if you can deliver a polished result within this budget.
---
# Suggested Milestones
I suggest the following milestone structure, but I am open to your proposal:
| Milestone | Deliverable | Amount |
| --------- | -------------------------------------------------------------------------: | -----: |
| 1 | Creative concept, moodboard, one style frame, rough storyboard | $200 |
| 2 | 10-second hero/background clip | $300 |
| 3 | 30-second promotional/reel version | $300 |
| 4 | 2-minute explainer first version | $450 |
| 5 | Final revisions, clean exports, editable source files, rights confirmation | $200 |
Total: **$1,450**
---
# Final Notes
I am not looking for a generic school advertisement.
I want someone who understands the specific idea of Schugle and can turn it into a clear, attractive visual story.
The right result should make teachers feel:
**“This could save me time, help me formulate better Förderpläne, and handle sensitive data responsibly.”**
**Create German motion graphics videos for Schugle — 10s hero loop, 30s reel, 2min explainer**
---
# Project Description
I am looking for a creative motion graphics / explainer video freelancer to create **three related promotional videos** for **Schugle**, a German web product for teachers.
Website:
[https://schugle.de](https://schugle.de)
Reference page with existing basic tutorial videos:
[https://schugle.de/einstieg](https://schugle.de/einstieg)
The existing videos are only simple “getting started” tutorials. This new project is different. I need **promotional / explanatory clips** that make the idea of Schugle more attractive, memorable and emotionally clear.
The current website is rather factual. The videos should make the idea more engaging, while still feeling calm, credible, professional and suitable for schools.
---
# About Schugle
Schugle helps teachers create, formulate, structure and revise **Förderpläne** using AI.
A key idea is that sensitive pupil data should be protected before AI processing. Real pupil names should not go into the AI. Schugle works with protected placeholders instead.
The emotional idea is not “generic AI for education”. It is more specific:
**From scattered teacher notes and time pressure to clear, usable Förderplan language — with privacy protection built in.**
The video should help communicate:
* less writing effort for teachers
* clearer Förderplan structure
* AI-supported formulation
* protection of sensitive pupil data
* calm, trustworthy support for everyday school work
---
# Deliverables
I need three related videos with the same look and feel:
1. **10-second video**
* Also usable as a silent hero/background loop on the Schugle website
* Should work without voiceover
* Should be visually calm enough for a website hero area
2. **30-second video**
* Promotional/social/reel version
* Suitable for website, LinkedIn, social media or short ads
3. **2-minute explainer video**
* More detailed explanation of the Schugle idea
* May reuse material from the 10s and 30s videos
All three clips must feel like one coherent visual campaign.
---
# Language
The videos are for a German product.
* German on-screen text is required.
* I may provide or change German voiceover/audio later.
* The freelancer does not necessarily need to record German voiceover.
* However, the freelancer must understand the purpose of the German text and design around it.
For non-German speakers:
**“Schugle” is pronounced like “shoe” + the “gle” from “Google”.**
The name is inspired by **“Schule”** and **“gemeinsam”**. This does not need to be explained directly in the video, but the feeling should fit: school-related, supportive, structured and collaborative — without generic school clichés.
---
# Important Style Direction
Please do **not** use generic education stock footage such as:
* happy teachers
* smiling children
* classroom clichés
* chalkboards
* graduation caps
* cartoon children
* generic “school app” imagery
Schugle should feel:
* professional
* calm
* intelligent
* trustworthy
* modern
* helpful
* suitable for schools and teachers
As a reference for tone and audience fit, please also look at https://foerder-fokus.de. I like that it speaks to a German teacher / Förderpraxis audience in a calm, practical and credible way — for example around the ideas of less paperwork, more focus on the child, structure, overview and professional support. Schugle should not copy this site or its visuals, and Schugle is a different product, but the videos should aim for a similarly trustworthy German school-sector feeling, with a slightly more modern and distinctive Schugle look.
I am especially interested in visual ideas such as:
* scattered notes becoming structured Förderplan text
* anonymised placeholders replacing real names
* teacher workload becoming clearer and lighter
* AI support shown subtly, not as flashy sci-fi
* the Schugle tilted “g” icon becoming a visual motif
* text fragments transforming into calm, usable plan language
Possible visual direction:
**Messy notes → structured thoughts → protected placeholders → AI-assisted formulation → clear Förderplan.**
---
# Brand Assets
The Schugle logo and tilted **“g”** icon are available as SVG files.
These should be used as part of the visual identity. Creative, subtle animation of the logo/icon is welcome.
The videos should have a consistent visual language that could also influence a future revision of the Schugle website.
---
# Editable Text, Audio and Rights
This is very important.
German text and audio must remain editable after project completion. I must be able to change German text or audio later without recreating the whole video.
Therefore, the freelancer must deliver:
1. Final exported videos with text.
2. Clean versions without text, where appropriate.
3. Editable source/project files.
4. German text as editable text layers, not flattened or permanently baked into the only final files.
5. Separate audio files/tracks for music, sound effects and voiceover placeholders.
6. Subtitle/caption files if subtitles are used, preferably SRT or VTT.
7. A list of all fonts, stock assets, icons, templates and music used, including license terms.
8. Written confirmation that I may edit, adapt, reuse and publish the videos for Schugle marketing, website hero backgrounds, social media, ads and future website revisions.
Please state clearly which software and editable formats you will provide, for example:
* After Effects
* Premiere Pro
* DaVinci Resolve
* Final Cut
* Blender
* Figma
* Canva
* other
Final MP4 files alone are not enough.
---
# What I Expect in Your Proposal
Please do not send a generic proposal.
Before bidding, please review:
* [https://schugle.de](https://schugle.de)
* [https://schugle.de/einstieg](https://schugle.de/einstieg)
In your proposal, please answer the following:
1. In your own words, what does Schugle do?
2. What do you think is the central emotional idea of these videos?
3. What is one original visual concept for the 10-second hero clip?
4. How would you use the Schugle logo or tilted “g” icon?
5. What visual style do you suggest?
6. Which tools/software will you use?
7. Which editable source files will you deliver?
8. How will you make sure German text remains editable?
9. What is included in your fixed price?
10. What is excluded?
11. How many revision rounds are included?
12. Do you use templates, AI tools, stock assets, custom animation, or a mix?
13. Please include relevant portfolio examples.
Generic proposals that do not mention Förderpläne, anonymisation/privacy, or the specific purpose of Schugle will not be considered.
---
# Budget
Budget: **up to $1,500 USD fixed price**
This is a fully funded project. I am ready to award quickly to the right freelancer.
Payment will be through Freelancer.com milestones, released after approved deliverables.
Please only bid if you can deliver a polished result within this budget.
---
# Suggested Milestones
I suggest the following milestone structure, but I am open to your proposal:
| Milestone | Deliverable | Amount |
| --------- | -------------------------------------------------------------------------: | -----: |
| 1 | Creative concept, moodboard, one style frame, rough storyboard | $200 |
| 2 | 10-second hero/background clip | $300 |
| 3 | 30-second promotional/reel version | $300 |
| 4 | 2-minute explainer first version | $450 |
| 5 | Final revisions, clean exports, editable source files, rights confirmation | $200 |
Total: **$1,450**
---
# Final Notes
I am not looking for a generic school advertisement.
I want someone who understands the specific idea of Schugle and can turn it into a clear, attractive visual story.
The right result should make teachers feel:
**“This could save me time, help me formulate better Förderpläne, and handle sensitive data responsibly.”**