Animation and Performance Video Makeover
Budget: ₹600 – ₹1,500 INR
Shadow Light Studios – Animation + Performance Video Challenge
Shadow Light Studios partners with some of the most influential brands and creators globally, including Snapchat, Monster Energy, Sand Cloud, Poppi, X Games, Golden Goose, Fancy Sprinkles, Find Your Grind, and more.
We specialize in creating narrative-driven content and high-performing videos across multiple formats — from short-form social media content to long-form YouTube videos, course materials, and branded storytelling.
Website: https://www.slsvideo.com/
The Challenge
Part 1: Animation + Performance Video (Caleb)
Objective
Transform raw, founder-facing ad footage into a visually engaging, motion-driven, and high-conversion video optimized for platforms like TikTok and Instagram Reels.
Talent: Caleb Alvarez
Footage: SLS Ads Test Footage Cut (No edit access required)
https://drive.google.com/drive/folders/1iytE7y2Bsd0eO8bBA2P6f7T5LMQKLL_U?usp=sharing
References:
Caleb’s Instagram
Caleb’s LinkedIn
What We’re Looking For
Fast and confident pacing
Platform-native, eye-catching motion graphics
Bold and branded captions
A final output that outperforms existing content on Caleb’s feed
A clearly defined retention strategy
Willingness to take creative risks
What We Expect
A strong hook within the first 3 seconds
No dead space or slow moments
High-level visual design and animation
Dynamic captions that feel custom and responsive
Clean, story-supporting transitions
Emotional rhythm throughout the edit
Directional editing approach — think like a filmmaker, not just an editor
Authentic TikTok / Reels energy
What To Avoid
Slow pacing
Flat or monotonous rhythm
Static or generic captions
Template-based or vector-style graphics
Long, uncut talking-head sections
Overused transitions
Traditional “YouTube-style” editing
Note: Templated designs will be rejected immediately.
Part 2: Loom Breakdown (Required)
Please include a 2–5 minute Loom walkthrough covering:
Your editing timeline
Key creative decisions
Tools and effects used
Your approach to pacing, captions, cuts, and audience retention
We are interested in understanding your creative thought process, not just the final exported video.
Shadow Light Studios partners with some of the most influential brands and creators globally, including Snapchat, Monster Energy, Sand Cloud, Poppi, X Games, Golden Goose, Fancy Sprinkles, Find Your Grind, and more.
We specialize in creating narrative-driven content and high-performing videos across multiple formats — from short-form social media content to long-form YouTube videos, course materials, and branded storytelling.
Website: https://www.slsvideo.com/
The Challenge
Part 1: Animation + Performance Video (Caleb)
Objective
Transform raw, founder-facing ad footage into a visually engaging, motion-driven, and high-conversion video optimized for platforms like TikTok and Instagram Reels.
Talent: Caleb Alvarez
Footage: SLS Ads Test Footage Cut (No edit access required)
https://drive.google.com/drive/folders/1iytE7y2Bsd0eO8bBA2P6f7T5LMQKLL_U?usp=sharing
References:
Caleb’s Instagram
Caleb’s LinkedIn
What We’re Looking For
Fast and confident pacing
Platform-native, eye-catching motion graphics
Bold and branded captions
A final output that outperforms existing content on Caleb’s feed
A clearly defined retention strategy
Willingness to take creative risks
What We Expect
A strong hook within the first 3 seconds
No dead space or slow moments
High-level visual design and animation
Dynamic captions that feel custom and responsive
Clean, story-supporting transitions
Emotional rhythm throughout the edit
Directional editing approach — think like a filmmaker, not just an editor
Authentic TikTok / Reels energy
What To Avoid
Slow pacing
Flat or monotonous rhythm
Static or generic captions
Template-based or vector-style graphics
Long, uncut talking-head sections
Overused transitions
Traditional “YouTube-style” editing
Note: Templated designs will be rejected immediately.
Part 2: Loom Breakdown (Required)
Please include a 2–5 minute Loom walkthrough covering:
Your editing timeline
Key creative decisions
Tools and effects used
Your approach to pacing, captions, cuts, and audience retention
We are interested in understanding your creative thought process, not just the final exported video.