Mobile Site Optimization & Ad Campaign

The job has two clear parts that connect directly to revenue:

1. Mobile-site refinement
• Polish the current user interface so visitors can move effortlessly from landing page to checkout on any phone size.
• Tighten on-page SEO (structure, meta tags, schema, internal links) so Google can surface the site more often on mobile searches.
(Overall loading speed is already reasonable, but if you spot quick wins we can roll them in.)

2. Facebook / Instagram campaign build-out
• Strategy, creative, audience setup, budget pacing and launch—all centred on one goal: generating leads and sales.
• Audiences are already sketched by specific age brackets, geographic focus and interest / behaviour clusters; your task is to translate these parameters into high-performing ad sets.
• Track with the Facebook pixel and conversion API, then report weekly on cost-per-lead, ROAS and next steps.

Acceptance criteria
• A mobile site that passes a hands-on UX walkthrough and shows measurable SEO improvements in Search Console within a month.
• Ads live, learning and delivering first conversions inside the agreed testing budget, with clear data dashboards I can review at any time.

Tools you are free to use include Figma, Google Search Console, Meta Ads Manager, and any lightweight page-speed utilities that help the process.

Tell me your timeline for each phase and any past results you can reference; once we align, I’ll share site access and current creative assets so you can get started right away.